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Help Our Pets! H.O.P.
by Petaluma Downtown on 

Enjoy a delightfully delicious afternoon of sweet deserts on Sunday April 17th form 1-4pm located at the Rooster Run Event Center at 2301 East Washington Street in Petaluma. A fun night for a good cause including a silent auction and raffle. All proceeds from this event goes to benefit the Petaluma Animal Service Foundation. Discounted tickets purchased in advanced cost $20.00 for adults and $10.00 for kids 12 and younger, ticket prices will increase at the door to $25.00. For more information contact Patti Kruse at or Bert Smith at

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Butter & Egg Days Lagunitas Fundraiser
by Petaluma Downtown on 

On March 29th from 5:30-8:30, join us for a Butter & Egg Days Fundraiser & Button Launch at Lagunitas Tap Room & Beer Sanctuary. Enjoy a fun night of dinner, dessert, dancing and drinking! Lombardi's will be catering our delicious dinner.

Buy your 2016 Friends of The Parade button while you're there or if you already have your button, wear it and either way you'll receive a free raffle ticket!

There will be a raffle with great prizes from local businesses, and fun trivia! Our band will be announced shortly, but they'll be sure to get you up and dancing.

Advanced tickets can be purchased for $20 on Brown Paper Tickets and at the Petaluma Visitor Center at 210 Lakeville Street, 7 days a week from 10am-4pm. Advance ticket sales online and at the Visitor Center will end on March 28 at 9am. After that it's $25 at the door, first come first serve. There are a limited number of tickets available, so make sure to buy yours in advance!

Find out more about the 2016 Butter & Egg Days Parade & Festival online at: Or give us a call at (707) 763-0344.

All proceeds will benefit the Butter & Egg Days Parade, a production of The Petaluma Downtown Association, a non profit organization. We need the community's support to continue to bring the Parade to the streets of Downtown Petaluma, so please, buy a button, have a beer and help keep us Marching!

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Parade Apps are Ready!
by Petaluma Downtown on 

The 2016 parade theme is ALL ABOARD! NEXT STOP PETALUMA! Celebrating our rich railway history and tracks to the future with the arrival of the SMART train in 2016!   Petaluma's Butter & Egg Days Parade celebrates all things Petaluma, the history and the stories we love to tell. This year the Parade will celebrate the arrival of the SMART Train in 2016, sharing stories of the impact the railway had in shaping our hometown's historic past and making it the place it is today. And looking toward the future, what the revival of a passenger train will mean to our hometown's businesses, residents, schools, and non-profits.
  • Early bird entries must be received by Monday, February 22nd at 5pm.
  • Regular entries must be received by Monday, February 29th by 8am.
  • Late entries, as space provides, will be accepted from February 29th after 8am until March 7th at 5pm.
To sign up to be in the parade, be a food vendor, get a non-profit booth, or other vendor booth, just download the appropriate application.

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Good Egg Nominations Now Available!
by Petaluma Downtown on 

Time To Honor Someone Who Teaches Us Our History:
“Good Egg” Award Nominations Due February 23rd

Do you know a person who helps us all remember Petaluma’s heritage and how proud we should be of Petaluma and Petalumans’ contributions to our lives? The Butter & Egg Days Parade is looking for a Good Egg who has done just that.

This award was started 35 years ago to honor the people who work to promote Petaluma and keep Petaluma’s history alive for all of us. The Good Egg is introduced at Butter & Egg Days Opening Ceremonies which will be held this year on Saturday, April 16, at Noon at the Petaluma Historical Museum. The Good Egg will also ride in the Butter & Egg Days Parade, on Saturday, April 23.

The Good Egg Award is presented annually to a Petaluma citizen whose ‘egg-ceptional’ effort over time has helped preserve and contribute to the positive promotion of the city of Petaluma, its history and its people. The Good Egg Award is an honor created by The Butter and Egg Days Committee to recognize a legacy of positive promotion begun by booster Bert Kerrigan. Kerrigan worked from 1918 to 1926 to establish international recognition of Petaluma as a center of commerce and agriculture. Mr. Kerrigan’s promotion of Petaluma included the famous National Egg Days celebrations, which inspired the creation of the Butter and Egg Days event. Kerrigan brought Petaluma fame with the phrase “The World’s Egg Basket.”

To nominate a “Good Egg”, send a nomination form or letter to: The Good Egg Award Committee, c/o Petaluma Downtown Association, 210 Lakeville Street, Petaluma, CA, 94952. All applications must be
received by Wednesday, February 23 at 5 p.m.

Your letter should identify how your prospective Good Egg has helped to promote Petaluma and its history within the community and beyond. They may have done this by working to preserve Petaluma history, promoting Petaluma’s distinctive resources, or helping others to remember and honor historic Petalumans or Petaluma achievements. This needs to be someone who has contributed to the preservation or promotion of Petaluma’s history.

You can download a nomination form by clicking here. To have a nomination form mailed to you, call the Butter & Egg Days Parade office at 763-0344. You can also pick up Good Egg Nomination Forms at the Petaluma Downtown Association/Visitors Program Office and the Chamber of Commerce.

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For the Love of Petaluma
by Petaluma Downtown on 
Family fun for the month of February in Downtown Petaluma.
Join for a month long scavenger hunt, grand prize a 2 night trip to Lake Tahoe, with dinner, Kayaking and golf, lots of other prizes for runners up.

Here's how it works:
  • Visit participating shops and find the picture of the two elephants and have your passport stamped

On February 28th at 2pm join us at Copperfields for the grand prize drawing, we will have cookies and lemonade. Don't worry if you couldn't find them all, you are still invited to the party and eligible to win prizes donated by local merchants!

During this event participating shops will have donation jars out collecting money for
Mentor Me Petaluma and Petaluma Hospice. Find a heart, make a donation, and share the love with the community.
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4th Into the Night
by Petaluma Downtown on 

On the first three Thursdays of December, the Downtown 4th Street Shopping District presents their inaugural “4th into the Night.” Join in for a festive evening of shopping and holiday cheer until 8pm. Each Thursday, they will feature a different theme including Charity Night, Ladies Night, and Men’s Night. Merchants participating in “4th into the Night” include Free Range - Provisions & Eats, Nan Winters, Sonoma Coast Surf Shop , Knitterly, and Brian's Comics. Check our website under "Holiday Happenings" for more information, and rediscover 4th Street nested between Kentucky and B Street.

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Small Business Saturday
by Petaluma Downtown on 

We are proud supporters of Small Business Saturday®, a day dedicated to celebrating small local businesses.

We all have our favorite small businesses that we love to go to. Maybe it’s the sandwich place with the best chicken parmigiana, the cafe where they know exactly how you take your coffee, or your local yoga studio or independent bookstore.

Here’s what you can do to support these businesses:

  • GO OUT AND SHOP: make sure to support the businesses in your neighborhood on Nov 28.
  • SHARE YOUR SUPPORT: Show your love for your favorite small businesses on social networks using #ShopSmall to get friends and family to participate.
  • JOIN IN: visit to get more ideas on what you can do for the day.


Let’s all join together  this Nov 28 and Shop Small® to make a positive impact on our community.

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Hwy 101 Petaluma Blvd S. CLOSURE!
by Petaluma Downtown on 

Petaluma, Sonoma County – On Sunday, September 27, Caltrans will close Petaluma Boulevard South under U.S. Route 101 for 24 hours in order to complete demolition of the former southbound bridge. This work is taking place in one 24-hour period to avoid several nights of road closures. Residents may notice increased noise from equipment and mandatory backup alarms.


  • Petaluma Boulevard South under U.S. Route 101 will close Sunday morning, September 27, at 5 a.m. and reopen on Monday morning, September 28, at 5 a.m.
    • Demolition will be complete by midnight on September 27. The remaining time will be spent in cleanup prior to reopening Petaluma Boulevard South.
    • Detour for the Kastania area, Petaluma Boulevard South Park & Ride Lot, and businesses southeast of the closure: Northbound U.S. Route 101 traffic that usually exits at Petaluma Boulevard South will be detoured to the next exit at State Route 116/Lakeville Highway, cross under the freeway, take the southbound U.S. Route 101 on-ramp, and continue to the Petaluma Boulevard South off-ramp. Note: the Petaluma Boulevard South off-ramp will reopen prior to the closure of Petaluma Boulevard South.
    • Detour for Quarry Heights and destinations west or southwest of the closure: Exit at State Route 116 in Petaluma, go west on Lakeville Street, left on East D Street, left on Petaluma Boulevard South, and continue to your destination.


If this work is cancelled due to weather conditions, it will be rescheduled. Please drive cautiously through the construction zone, leave a safe traveling distance between your vehicle and the vehicle ahead of you, and Slow for the Cone Zone. The California Highway Patrol will be on site during closures.


For more information about this Caltrans construction project, visit the website at


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Antique Lovers Converge in Downtown
by Petaluma Downtown on 

Downtown Petaluma’s historic charm, including its stern Victorian iron-fronts and grand neo-classical buildings, make it the perfect backdrop for the Petaluma Fall Antique Faire.  Spanning Fourth & Kentucky Streets between B and Washington Streets, this day long celebration of all things antique will take place on Sunday, September 27th, 2015, from 8am to 4pm. 


Now in its 29th year, the antique faire is a bi-annual to do with an April show that follows the Butter & Egg Days Parade and a September show that marks the beginning of fall.  Vintage and antique lovers of all persuasions are drawn to the eclectic variety of items available from over 160 dealers from across the US and beyond. You’ll find antique wares that range from flat out oddities to ephemera, jewelry, kitchen wares, linens, furniture, books, home décor, clothing, accessories, rugs and even fossils!  Whether you’re looking to make a grand investment or up-cycle some shabby chic decor, there is something for everyone’s budget.


Dubbed “The Bay Area’s Premier Antique Center”, the Historic Downtown offers a number of antique stores in walking distance of the Faire as well as mom & pop retail shopping, cozy cafes, award winning dining, live music and entertainment.  We invite you to come and experience the charm of downtown and peruse antiques in our beautiful waterfront setting.  Come between 6:30-11:30am and enjoy the Petaluma Mason’s superb pancake breakfast in their historic iron-front building’s grand ballroom.   


The Petaluma Downtown Association is a not for profit organization dedicated to the betterment of the Petaluma Historic Central Area.  Their mission is to promote and enhance downtown’s position as the city’s retail and commercial center.   The PDA accomplishes this through events that bring 50,000 plus people to downtown yearly and through marketing and promotion of the Downtown.


All proceeds benefit the Petaluma Downtown Association for future shows.  For more information, please visit online at, find Petaluma Downtown Association on Facebook, or give them a call at (707) 762-9348.

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Return of the Taste
by Petaluma Downtown on 

Taste of Petaluma returns Saturday August 22 from 11:30am to 4pm, and this year marks a decade of delighting taste buds to benefit Cinnabar Theater! Taste has grown every year, and its 10th anniversary event is no exception with over 50 locations to taste culinary tid-bits, wine, craft beer and 11 locations to listen to live music. Almost as exciting as the main event, is the precursory “Mini-Taste” that some lucky folks such as myself are invited to partake in with the Queen of Taste herself, Laura Sunday.

We began our culinary journey at a fairly new addition to downtown Petaluma, Bistro 100. Owner and head chef, Garrett Adair, sources everything that is served within a 100 miles of Petaluma, hence the name.  Garrett is a veteran of the culinary arts, having started in the restaurant industry at 15. For Taste, Chef Adair will be showcasing a wild mushroom truffle bruschetta. This is a not-to-be-missed item if you’re a mycophile; it combined the meaty maitake (also known as hen of the wood), black trumpet, crimini and black truffle with Sonoma Vella Dry Jack, herb aioli on grilled sourdough. It was pure mushroom heaven. We also enjoyed a Canvas Ranch strawberry salad on organic greens, with Pt. Reyes blue cheese, walnuts and Sonoma Port Works gewürztraminer vinegar. You’ll have to stop by their restaurant another day to taste that gem of summer bounty as it is not being served at Taste. 

Next stop on our journey was another new addition to downtown Petaluma, Sauced. Sauced is a Southern style BBQ joint, and when I say BBQ, I mean REAL BBQ. Like 18 hours in a smoker BBQ. Sauced was started by two cousins, Brenden and Barrett. Brendan grew up in the South and had an affinity for cooking BBQ and it wasn’t long before the cousins decided NorCal needed a good Southern BBQ joint. Our host Tony served us up an array of BBQ goodness; burnt ends, pulled pork sliders, ribs, sweet potato casserole, mac and cheese, baked beans, and four kinds of BBQ sauce cluttered the table around us. The mac was creamy, the sweet potato casserole was sweet, buttery and speckled with candied pecans, and the ribs were smoky and fall off the bone tender. Burnt ends are the flavorful meat from the point half of a smoked brisket, and they were drenched in their tin roof BBQ sauce, which is their mild Kansas style sauce. I enjoyed their Carolina style mustard & vinegar based BBQ sauce on my slider, which they call Georgia Gold. If you stop by during Taste, you’ll be served up a pulled pork slider, with your choice of their four BBQ sauces to dress it up.

After all that rich BBQ, we pretty much rolled off our chairs to head to our final destination, Sonoma Spice Queen (SSQ). Now, SSQ is not a restaurant, but they have a beautiful array of organic spices, rubs, salts, seasonings, teas and a few other local products (like a mouth watering lavender caramel with SSQ smoked salt!). The Queen herself, Wind McAllister, greeted us and led us into her shop where spiced iced coffee was waiting for us. It was warmly spiced with her Pumpkin Pie blend and cardamom. We were then regaled with Moroccan lentils & rice with fried onion, yogurt sauce and Zatar cucumber salad. Just the smell it wafting through the air was intoxicating. The dish utilized her Moroccan seasoning blend and her Zatar blend, it was exotic, rich and the seasoning was perfection.  Wind started blending spices as a home cooking enthusiast, she had trouble finding spice blends that were organic, authentic, and that were not laden with salt, sugar, or other fillers. During Taste, you’ll get a sample of the Moroccan Lentil dish & Zatar Cucumber salad, a Java spice pulled beef slider with pickled slaw, and spiced iced coffee.

If these three menu items didn’t already convince you that the Taste of Petaluma is THE place to be on August 22nd, then visit them online at to read through the other 47 menu items! You can purchase tickets in advance for $40, either on or at various locations in town, including the Visitor Center at 210 Lakeville St. Tickets include 10 tasting tickets, a map with sampling locations, and a menu with all the food and special events listed.  Then it’s up to you to map your course and choose which locations to sample, not an easy task with so many alluring options. It’s going to be a fabulous feast for the senses and I hope to see you there!

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