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Small Business Saturday!
by Petaluma Downtown on 

November 26th marks the seventh annual Small Business Saturday, a day to support the small businesses that can create jobs, boost the economy and preserve neighborhoods around the country. Petaluma recognizes the importance of supporting small businesses, the jobs they help create, and the culture they instill in local communities.

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2015, 95 million consumers shopped at small businesses on Small Business Saturday and spent an estimated $16.2 billion at independent retailers and restaurants on the day, according to the 2015 Small Business Saturday Consumer Insights Survey.

Join us! Small Business Saturday is a day dedicated to supporting local small businesses and strengthening and celebrating communities across the country. Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting

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Veteran's Day Parade Petaluma
by Petaluma Downtown on 

If you like aircrafts, parades, and an airshow, you'll love the Petaluma Veteran's Day Parade. It's held in beautiful downtown Petaluma. Vintage war birds and sleek air racers fly-in to take part in what has been called the "largest Veterans Day Parade north of the Golden Gate." The Petaluma Veterans Day Parade features war planes that fly in formation over Historic Downtown Petaluma. The parade winds its way north from the starting point at Walnut Park at "D" Street and finishes back at Walnut Park.

The parade begins at 1:00 but you are welcome to head out early as their will be music playing in the gazebo starting at noon. After the parade, enjoy a Veterans Day Program with prayer, Pledge of Allegiance and more.

Image result for veterans day parade petaluma

Image result for veterans day parade petaluma

Kentucky and 4th Streets
From B Street to Washington Street
Petaluma, CA 94952

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Dempsey's Under New Management!
by Petaluma Downtown on 

Last Tuesday Petaluma said a bitter sweet goodbye to Peter & Bernadette, the original owners of Dempsey's  (Sonoma County's oldest brewery!). A celebration with complementary beer and appetizers was held to say the last farewells and welcome new owner Robert at the Hand Over Hootenanny. Peter & Bernadette were proud owners of the thriving restaurant and brewery as well as active community members for 25 years bringing home many awards including Best Burger in a Petaluma's Peoples Choice and another Peoples Choice Award at Battle of the Brews held in Santa Rosa. Although goodbyes are always hard Peter & Bernadette add a note to their blog "It has been an incredible run and we will be forever grateful to all of the friends we have made along the way....We have been blessed with the support of the community and the hard work of our staff...Dempsey’s is one of those places that will live on for many years to come". Peter & Bernadette, thank you bringing Dempsey's to Petaluma, we wish you luck on your next adventure!

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Passport to Christmas - The Fabulous Women
by Petaluma Downtown on 

The Fabulous Women are hosting a Christmas campaign called, "Passport to Christmas!" The proceeds from this campaign will support the local families affected by the recent fire. Fourteen homes were impacted!


This passport includes 75 plus local merchants, including special services and restaurants. When you make a $20 donation to the fire victims you will receive a passport along with 10 FREE raffle tickets for our Festival of Trees Petaluma event. This passport will allow you to shop locally from December 2nd - through Christmas Day at Petaluma businesses and receive 15% off your bill. This is a wonderful way to support local merchants while helping the families who have suffered an incredible loss due to the fire.


This passport is a win win for the entire community ~ Families receive aid and businesses will see more customers shopping and eating at their business. There is NO expense to get your business in this passport. Just contact: Krista Gawronski or send a message to


The passport will go on sale beginning November 1st all the way through December 3rd. We have several anchors in the community supporting this effort. We would like to thank The Petaluma Woman's Club, Petaluma Argus-Courier/ Petaluma360 Petaluma Valley Athletic Club Petaluma Minuteman Press, The Law Offices of Sandra Acevedo, Victoria Webb Photography/Looking Glass Images, and The Bergin Family for their incredible support of our group and making Festival of Trees possible! We have just a few more spots open for "Premier Sponsorship."

Please contact Krista Gawronski to get involved ~ 707 799-2153
Thank you for making Festival of Trees a tremendous success this year. We are proud to support our community and help the local families affected by fires.

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Halloween Trick or Treat Trail
by Petaluma Downtown on 

Are you looking for a place to take the kiddos for a fun, safe, community Halloween? Petaluma Downtown is the perfect place for the whole family! Enjoy over 60 participating merchants offering candy to the boys and ghouls between 3:30-5pm. We know Halloween lands on a school night this year and that  you will want your sugar rushed goblin in bed at a reasonable hour, so come and enjoy the festivities before dinner! Download a Trick or Treat Trail  Map on our website the week before Halloween and keep an eye out for the black and orange balloons, day of, at participating shops!

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Halloween and Vine
by Petaluma Downtown on 

On September 24th at 2pm come see the spectacle that is Halloween & Vine.  Located at Hermann Sons Hall (860 Western Ave) enjoy the bewitching artistry of more than 39 eclectic and diverse artists from North America.  We’re celebrating our 21st season of this prestigious show where you can purchase one-of-a-kind works of art, handmade from a number of mediums; such as papier-mâché, leather, felt, spun cotton and everything in between. We have even expanded our show into an additional room called the Boo-tique.  

We search extensively each year for new talent to add to our formidable group of established artists. Our show strives to find creative and highly unusual artists who will enhance our awe-inspiring show that is Halloween & Vine.  Come early, fans start lining up outside at the break of dawn for their opportunity to purchase these beautiful works of art before they are sold out! In addition to our Halloween and Vine Art Raffle, we will also have our first ever Halloween and Vine Art auction to bid on three different one of a kind piece from Halloween and Vine collectors.  The proceeds of the Art Raffle and Art Auction will benefit the Petaluma Animal Services Foundation.


Show partner Stephanie Sherratt commented; “This year will be our biggest show ever, featuring work not yet seen by the public that will leave a lasting impression on the show’s fans and collectors.  Our mission is to showcase the best in original Halloween Art & Collectibles.”

Cost:                                                      $5.00
Free street parking

Media Contact:                         Stephanie Sherratt



Online Information:       

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Relics Beyond the Eye Can See!
by Petaluma Downtown on 

30th Fall Petaluma Antique Faire September 25 from 8-4pm

in Historic Downtown PetalumaOn September 25th the charmingly historic Downtown Petaluma will transform into an antique marketplace. Amid the beautiful historic buildings, one of a kind stores, an incredible array of restaurants and cafes, guests can find an incomparable selection of affordable antiques from over 200 dealers. The show has a nice variety of estate jewelry, linens, furniture, art, kitchenware, vintage décor, books and all kinds of unusual collectibles to suit everyone's budget.

While your out and about make a day of it! Before perusing the faire join us in the dining room of the Mason's building under the iconic Petaluma clock tower for an incredible breakfast for just $8, a rare and special treat! Breakfast begins at 7am and will be served until 11:30am.

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The Shuckery - Oyster Girls Take on Petaluma!
by Petaluma Downtown on 

Photo By Heather Irwin with the Press Democrat

Written By Houston Porter --> Whole Article

Seafood fans rejoice. The Shuckery, a new oyster bar and seafood restaurant, is set to open very soon in the corner retail space at Washington and Kentucky streets in the Hotel Petaluma.

No strangers to coastal delicacies, sisters Jazmine and Aluxa Lalicker are the dynamic duo behind Oyster Girls, an oyster shucking catering company that has enamored guests of Bay Area wineries, weddings and parties for nearly a decade.

Last week, a select group of food writers were treated to a tasting preview at The Shuckery in anticipation of their participation in this year’s Taste of Petaluma. The early reviews are glowing, but you too can taste for yourself as The Shuckery is sure to be one of the highlights of this year’s Taste of Petaluma, scheduled for Aug 20.

In another encouraging sign that the sisters get what being local is all about, I ran into Jazmine at Barber Cellars — her future Hotel Petaluma neighbor — where Mike and Lorraine Barber are helping the Oyster Girls put together an appropriately local wine list for the new restaurant.

Bay Area fisherman harvest some of the best seafood in the world, and adding local libations to the menu not only advances the credibility and authenticity of a restaurant like The Shuckery, but takes the dining experience to a higher level.

Visit The Shuckery on Facebook for updates, as well as information about their current Kickstarter campaign, offering rewards such as Oyster Girls’ swag, artwork and delicious oysters at the new bar.

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The Great Summer Sidewalk Sale
by Petaluma Downtown on 

Annual Petaluma Downtown Sidewalk.

Thursday July 21st, through Saturday July 23rd.

Find great bargains and support your local merchants at the Downtown Petaluma Sidewalk Sale, Thursday July 21st, through Saturday July 23rd.  

Join our merchants for three days of extreme savings and fabulous deals in our historic walk able downtown.  Petaluma Downtown boasts an array of interesting eclectic stores, great cafes, restaurants and spas, it's a fun way to find great deals so make a day of it.

This annual event has been a well loved favorite for over 35 years.  Shopping small and local is so important in keeping your downtown alive, participating locations will be all over Downtown Petaluma, including the Theater District, Petaluma Blvd, B Street, Fourth Street, Kentucky Street, Western Avenue and Washington Street.  

Downtown Petaluma offers convenient free parking with a two-hour limit.  If you need more time, we have two large parking structures with free parking for the day.  The first is the Keller Street Garage located across from Petaluma Market, the other is the Second Street Parking Garage, located on the corner of Second and C streets in the Theater District. For more information and a list of participating stores visit or call (707) 762-9348.

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Art & Garden Festival this weekend
by Petaluma Downtown on 
Art and Garden Festival Showcases Petaluma creators

Dance, stroll, nibble and sip at the Petaluma Art & Garden Festival, the downtown street fair that’s become a summertime tradition for locals and out-of-towners alike.

With live music, 120 vendors and bountiful food and beverage options, the July 10 event is expected to draw thousands of people to the two-block area around Fourth and B streets.

The day of fun runs from 11 a.m. to 5 p.m., with free admission.

Since its start 15 years ago when a trio of downtown businesswomen brainstormed ways to attract people to their neighborhood, the festival has focused on all Petaluma has to offer.

“We just wanted to add one more thing that was kind of different to pull people in that direction,” said Amber Balshaw of Preferred Sonoma Caterers, who conceived the idea with fellow business owners Rose Zamudio of Tuscan Gardens and the late Linda Gonzalez of Gallery One.

Together with Samantha Freitas, then with the Petaluma Downtown Association, the women invited locals to showcase their talents – from artisans, gardeners and musicians to vintners and restaurateurs. Proceeds went to downtown beautification projects.

“We wanted this to be a Petaluma festival — upscale but a hometown festival,” Balshaw said.

A few thousand people showed up to stroll around that first year. Since then, the festival has grown three-fold, last year attracting between 12,000 and 14,000 visitors.

The emphasis on local food, art, gardening, and music remains the same.

“We’ve always kept the original flavor and the original layout. We’ve retained it that way,” said Marie McCusker, executive director of the Petaluma Downtown Association. The organization has been producing the festival since its third year.

The historic district is an attractive venue in itself, McCusker said.

“The location sells itself. (The festival) brings people to Petaluma, it brings people to shop and it puts people in Petaluma hotels,” she said.

Visitors drawn to the gardening element can still find native plants, flowers and succulents to purchase, gardening pros to answer questions and share advice and original garden art and décor to display at home.

The juried showcase of art, jewelry and garden crafts features almost entirely handcrafted items or sustainable products.

Balshaw, who has participated from the start, speaks to the quality and variety of vendor goods.

“I can’t tell you how much I’ve bought over the years,” she said with a laugh.

Visitors to this year’s festival can enjoy fine wine, craft beer and everything from ice cream to pizza to Peruvian food. Balshaw will offer chicken bánh mí Vietnamese sandwiches and her signature chocolate chip cookies, a constant since the inaugural festival.

Two stages will keep a steady beat for dancing in the streets, with Petaluma-area bands performing a wide range of musical styles.

Kevin Durkin & Friends performs jazz and blues at 11 a.m.

Foxes in the Henhouse brings the sounds of Americana, folk, country, gospel, bluegrass, jazz, pop and rock to the festival at noon.

Dance band Hot Grubb follows at 1:30 p.m., performing an eclectic mix with country rock and Texas blues.

Headliner band Soul Section with frontman Kevin Mulligan perform funk and soul from 3 to 5 p.m. The eight-piece band showcases the sounds of Stevie Wonder, the Rolling Stones, KC and the Sunshine Band and other pop and rock groups from the 1960s and 1970s.

With music in the background, members of the Petaluma Garden Club, Maser Gardeners of Sonoma County and the Sonoma County Orchid Society will be on hand to discuss all things garden- and landscape-related.

Among the festival highlights is the popular Chalk Art Competition, which is held at the corner of Fourth and B streets. The free contest offers divisions for children, novices and professional artists.

Participants can call ahead to reserve a spot. Although space is limited, last-minute participants can show up with their chalk and supplies to join the competition for first-, second- and third-place prizes. The public will cast votes for the top honors.

Kids can find more fun at the Children’s Corner where jumpy houses, games and face painting are planned.

Artful Arrangements will provide coloring activities for families and the Petaluma Panthers national champion cheer team will perform and teach cheers.

Food, beer and wine stations will be located throughout the festival, with $25 tasting packages available. Among the newcomers this year is Angela Eddy of Wine By The Slice, offering wine-infused cakes and cupcakes.

Every year, a different flower or plant is chosen for the festival poster and commemorative wine and ale glasses. For this year’s anniversary, artist Lisa Krieshok designed a dazzling clematis, a queen of flowering vines.

The wide variety of vendors includes fine artists, photographers, jewelers, mosaic craftsmen and woodworkers. The Petaluma Quilt Guild will display members’ fabric artistry.

Cathe Holden of Petaluma’s Just Something I Made will feature vintage-inspired creations; Petaluma High School teacher and jewelry designer Bobbin Tobin brings Beads by Bobbin; Bloomfield Bees Honey will sell honey products, and Petaluma’s Maselli & Sons Hardware will showcase handcrafted sheet-metal artwork.

“They’re bringing things you don’t tend to find anywhere else,” McCusker said of the vendors.

For more information, call 762-9348 or visit

(Contact Dianne Reber Hart at

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