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Summer = Sidewalk Sale
by Petaluma Downtown on 
Petaluma is steeped in its traditions and the GREAT Downtown Sidewalk sale this Friday July 25th - Sunday, July 27th, is a great example.  The Downtown Sidewalk sale has been a yearly summer tradition for over 20 years.  Today, not all of the merchant's sales take place on the sidewalk, but dozens of merchants will have incredible deals that are sure to have you happily skipping down the sidewalks. 

Participating locations will be all over Downtown Petaluma, including the Theater District, Petaluma Blvd, B Street, Fourth Street, Kentucky Street, Western Avenue and Washington Street.  A list of the merchants that let us know they are participating is below, but is by no means limited to this list. Merchants will offer a variety of deals, as well as coupons, free gifts, and more!

Downtown Petaluma offers convenient free parking with a two-hour limit.  If you need more time, we have two large parking structures with free parking for the day.  The first is the Keller Street Garage located across from Petaluma Market, the other is the Second Street Parking Garage, located on the corner of Second and C streets in the Theater District.


For more information call (707) 762-9348 or visit us online.


Alphabet Soup 203 Kentucky Street,
Athletic Soles 49 Petaluma Blvd N 
Bliss Bridal & Black Tie 145 Petaluma Blvd. N
Blush 133 Kentucky St.
Chickaboom Vintage 145 Kentucky St.,
Cocas Diko 21 Washington St.
Copperfield's Books Petaluma 140 Kentucky St.
Ethical Clothing 122 Kentucky St,
French Hen Antiques 218 Petaluma Blvd. N.
Hollingsworth Jewelry 5 Petaluma Blvd. N.,
Hot Polka Dot 119 Kentucky St
iLeoni 120 Kentucky St.
Knitterly 1 Fourth Street,
Little Luma 21 Western Ave
Louis Thomas 150 Kentucky St.
Marisa's Fantasia & Marisa's Christmas 29 Petaluma Blvd N
Nicole's Fashion Boutique 7 Petaluma Blvd., N.
Old Shanghai 172 Petaluma Blvd. N.,
One Planet 5 4th St,
Pick of the Litter 143 Petaluma Blvd. N.
Pilates with Anne 35 Petaluma Blvd. N
Riverfront Gallery 132 Petaluma Boulevard N
Shunzi 141 Kentucky S
Soft Shell 1o Kentucky St.
Sorella Hair Studio & Fashion Boutique 6 Petaluma Blvd N
Stink 126 Kentucky St
Summer Cottage Antiques 153 Kentucky Street,
The Find 322 Western Ave.
Worthy of Love 226 Petaluma Blvd N.
Yoga One  110 Kentucky St

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The Petaluma Art & Garden Festival Grows Up
by Petaluma Downtown on 

The number 13 doesn’t have to be unlucky at all. The Petaluma Art & Garden Festival enters adolescence at a time when the event continues to grow — not only in attendance — but also in every other way imaginable.

Presented by the Petaluma Downtown Association, it’s a free party that is not only located outdoors, but focuses on the outdoors. The fun-filled family event is set for Sunday, July 13 from 11 a.m. to 5 p.m. People from all over the Bay Area enjoy a summer day on Kentucky, Fourth and “B” streets, strolling past charming booths, dancing to live music, and savoring the tastes of food and beverages only Petaluma has to offer.

Vendors clamor to be part of the festival, with a talented group of mostly local artisans who create exclusive handcrafted items, filling the streets. With 145 booths, the event has more than tripled in size since its inception, expanding to a larger footprint.

New this year is Sonoma Gnome Lip Balm, with flavors like Sebastopol Apple, Santa Rosa Plum, Sonoma Sangria, Healdsburg Cappuccino and to be unveiled at the festival — Petaluma Chai. According to the local company’s literature: “gnomes protect the earth and your lips too.”

Artist Jan M. Reddick’s unique nature cubes combine artistry with the outdoors. “My painterly impulses pull me toward botanical portraits of flowers, seeds, pods, leaves… in all their stages of life and decay,” says Reddick. Her objet’s d’art are made from foraged elements of tree moss, eucalyptus pods, tiny pinecones, fallen tree bark and other discarded pieces of nature.

Graffiti Glass Lamps showcase nature in the base of the lamp. Fairy Shadow uses recycled fabrics to make whimsical fairy dolls and floral hair accessories. The Bus Shoppe, a high-end boutique featuring bohemian chic, will be located near the stage. Other booths will highlight fine art and photography, skincare, repurposed treasures, garden and home décor, sun catchers, birdhouses, plants and succulents and more.

Experts will be on hand from The Petaluma Garden Club and Sonoma County Master Gardeners to answer gardening questions. Figure out how to grow vegetables in tricky Petaluma adobe soil and what makes a garden organic. Friedman’s is this year’s new premiere garden sponsor, offering a wide selection of plants for sale.

Although gardeners and shoppers will have a lot to keep themselves busy, they will also be swirling fine wines from Adobe Road Winery, Enriquez Estate Wines, Fogline Vineyards and Heidrun Meadery; sampling brews from Lagunitas and Petaluma Market beer; and tasting tidbits of food from a wide variety of local restaurants such as Brixx Pizza, Preferred Sonoma Caterers, Petaluma Market cheeses, Bert’s Desserts, Pongo’s Kitchen & Tap and Nick’s Coves. The selection of tastes for the palate changes with each year, but what doesn’t change is the allure of the live music that pairs well with food and drink.

See a stellar line-up at the main stage, located at the corner of Fourth and “B” streets. The 2014 music schedule includes Danny Click and the Hell Yeahs!, whose Austin-bred sound moved to the Bay Area and pleases with a sassy blues-inflected country rock. Click, who now resides in the Bay Area, has a huge fan base including Carlos Santana and Elvin Bishop, both who have joined him on stage. The band performs from 3 to 5 p.m.

Also new to the festival is Reckless in Vegas, an energetic act performing songs from the 1960s Golden Era of Las Vegas with tunes by Dean Marin, Elvis Presley and Frank Sinatra. Think the “Rat Pack meets Green Day.” The line up includes: Mario Cipollina, bass and vocals, Michael Shapiro, vocals and guitar, and Dr. Fu on drums. They hit the stage from noon to 1:15 p.m.

Returning to the festival and performing from 1:30 to 2:45 p.m. is the Santana tribute band Zebop! Veteran performers of the festival, the band’s fans clamor for their return every year. Local favorites Luvplanet have also played the festival many times and are returning with their acoustic rendition of “Luvplanet Exposed with Mark McGee and Nicole Sutton,” kicking off the celebration from 11 to 11:50 a.m.

The music selection has also expanded with a second stage sponsored by Ray’s Deli & Tavern. Located on Kentucky Street in front of the “A” Street parking lot, an acoustic line-up will feature: sparrow’s 1-man groove, 11 a.m.; Nate Lopez, noon; Judy Radiloff, 1 p.m.; Ariel Garcia, 2 p.m.; Saffell, 3 p.m. and Lisa Stano with members of The Grain at 4 p.m.

Kids can enjoy the children’s corner, with hands-on arts and crafts, a climbing wall, face painting, super-slide, bounce house and more. Barefoot Books will provide story telling during the day and also have books for sale.

Adults and children of all ages will want to compete in the Chalk Art Competition, presented by the Petaluma Arts Center. An application to participate is available on the center’s website or at the Petaluma Downtown Association site. This is the third year for this fun activity. Those who aren’t artistically inclined to create a masterpiece will enjoy seeing works of art created by budding chalk artists.

The Petaluma Art & Garden Festival offers a treat for all of the senses — from the high caliber of food and wines from local restaurants and vineyards —to the unbeatable entertainment and premiere selection of arts and crafts as well as home and garden decor.

Food, beer and wine tasting packets are available for $25, including a commemorative wine or beer glass designed by local artist Lisa Krieshok, and 15 tasting tickets. Individual wine and beer glasses are $5 with individual tickets $1.50 each. Each year the festival’s artwork spotlights a different flower or plant, making them a fun historic collectible. Admission to the festival is free. For more information, call 707-762-9348. Find the festival on Facebook and go to www.petalumadowntown.com for a full list of participating vendors.

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NEW Busline from Dillion Beach to Petaluma!
by Petaluma Downtown on 

A brand NEW busline will be introduced on June 10th that will travel between Dillon Beach and Petaluma.  Marin Transit and Whistlestop have come together to offer Route 65  that will travel between Dillon Beach, Tomales, US Coast Guard Training Center and Petaluma 3 times a day on Tuesdays only. 

On Wednesdays, it will operate as a Senior Shuttle that will make one round trip weekly to enable senior and disabled residents of Dillon Beach and Tomales to shop and perform other errands in Petaluma.  Pickups will begin in Dillon Beach at 9:30am before going to Tomales and then Petaluma.  On the return trip, the last riders are dropped off in Dillon Beach by 1:30pm.

For details, please take a peak at the Route 65 bus schedule here.

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An Artful Wedding Venue
by Petaluma Downtown on 

Artful Wedding Arrangments is hosting their first Wedding Venue Party this Sunday, June 2nd, from 1-4pm.  Enjoy food & drink, delectable Wedding cake, live music by the Spyralites, and peruse the grounds of this 1915 working homestead in the heart of Sonoma County.  Voted Sonoma County's BEST Wedding photographer ,Victoria Webb will be joining in the fun with a photoshoot.

A actual officiant will be joining us for a "mock wedding", or perhaps even a real wedding.  If you want an easy peasy marriage ceremony, come on by with your marriage certificate!   Besides being a beautiful and affordable locale for Sonoma County Weddings, this event venue offers a lovely backdrop for any of your special occasions, we hope you'll be able to join us!

Details can be found on Artful Wedding Arrangements' facebook page.

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Someone Roaming the Streets Wants Me!
by Petaluma Downtown on 

Petaluma's Annual May Salute To American Graffiti

Turn off your iPods and cell phones, step away from the computer and… stand by for justice!


Remember flat tops, dancin’ the bop, and Friday night sock hops? What about white bucks, blue suede shoes and bobby sox? Petticoats, peggin’ your jeans and root beer floats? Goin’ steady, American Bandstand and getting’ your kicks on route 66? Cruisin’ the main drag, and grabbing a coke and a 15 cent burger at Mel’s!


This is American Graffiti!!


Join us May 15-17 as Cruisin’ The Boulevard honors George Lucas’ timeless, coming-of-age film, American Graffiti, most of which was filmed here in Petaluma in the early summer of 1972. Grab your favorite squeeze, jump into your hot rod, candy-colored screamin’ machine or the family car for that matter, and cruise on back to the “happy days” of the ‘50s and ‘60s.


Petaluma’s Salute to American Graffiti is a non-alcoholic community-wide celebration! It’s family fun for everyone…. from boys and girls to grandmas and grandpas! Proceeds fund our Petaluma Save-A-Life Project, Henry Travers' Memorial Scholarships, Petaluma Museum American Graffiti Exhibit and other projects and programs that support arts, education, history, safety and welfare.

So, put on your poodle skirts, peggers, jeans, white sox and loafers, and come kick up your heels to our live rock ‘n roll bands! Grab a root beer float, see if you can still hula hoop and check out all of the cool American classic cars and trucks cruising the same streets where the movie was filmed 40 years ago!


As the Wolfman would say….. Be there or be square baby!


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Butter & Egg Days Winners!
by Petaluma Downtown on 

2014 Butter & Egg Days Parade Awards

 

  • Sweepstakes - Best Use of Theme                                                     Moreda/Corda  “Years of Generations”

  • Helen Putnam Award for Best Entry Celebrating History                Petaluma Historical Library & Museum Association

  • Golden Hammer - Best NonCommercial Float                                 Harvest Christian School

  • Judges Choice Award - Best Entry Not Otherwise Recognized        G & G Supermarket                                                                                                          

  • First Place Antique or Classic Car - Commercial                               Lace House Linen Supply

  • Second Place Antique or Classic Car - Commercial                          Ghilotti Construction

  • First Place - Antique or Classic Car - NonCommercial                     Rick Mahoney

  • Second Place - Antique or Classic Car - NonCommercial                Cruisin’ the Boulevard

 

  • First Place - Costume Marching Group - Commercial                      Martial Arts USA

  • Second Place - Costume Marching Group - Commercial                 Redwood Credit Union

  • First Place - Costume Marching Group - NonCommercial               History Connection

  • Second Place - Costume Marching Group - NonCommercial          Nicasio Parlor, Native Sons of the Golden West

 

  • First Place - Equestrian - Commercial                                                Wells Fargo Bank Stage Coach

  • First Place - Equestrian - NonCommercial                                         Petaluma Riding and Driving Club

  • Second Place - Equestrian - NonCommercial                                    Point Reyes National Seashore

  • Best Pooper Scooper                                                                             Petaluma Riding and Driving Club

 

  • First Place - Fire Engine                                                                                       Cal Fire

  • Second Place - Fire Engine                                                                                     San Antonio Volunteer Fire Department

 

  • First Place - Float - Commercial                                                       Petaluma Poultry Processors

  • Second Place - Float - Commercial                                                    McClelland’s Dairy

  • First Place - Float - NonCommercial                                                 Two Rock Valley Presbyterian Church

  • Second Place - Float - NonCommercial                                            Petaluma Panthers - Football & Cheer

  • First Place - Mini Float - Commercial                                               Plug Out

  • Second Place - Mini Float - Commercial                                           NBC Bay Area

  • First Place - Mini Float - NonCommercial                                        Petaluma Girls Softball Association

 

  • First Place - High School Marching Band                                          Petaluma High School Marching Band

  • Second Place - High School Marching Band                                      Casa Grande High School Band

 

  • First Place - Junior High School Marching Band                               Petaluma Jr. High Band

  • Second Place - Junior High School Marching Band                          Kenilworth Jr. High Marching Band

 

  • First Place - Other Marching Band                                                    The Dixie Giants

  • Second Place - Other Marching Band                                                The Rohnert Park Kut- Ups

  • First Place - Other Band                                                                    Cotati Accordion Festival

 

  • First Place - Novelty Specialty                                                           Lagunitas Brewing Company

  • Second Place - Novelty Specialty                                                       Capoeira Petaluma

  • First Place - Novelty Specialy - NonCommercial                               Petaluma School Libraries & Petaluma Public library

 

  • First Place - Veterans and Military                                                     Vietnam Veterans of America Chapter 563

  • Second Place - Veterans and Military                                                M.O.M.S. Mothers of Military Service-Members

 

  • First Place - Walking Group with Animals                                        Golden Hills 4-H Club

  • Second Place - Walking Group with Animals                                   Azaya Ranch Sanctuary


Put the 2015 Butter & Egg Days Parade on your calendar now...  April 25th, 2015!
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Petaluma's Newest Good Egg
by Petaluma Downtown on 

The 2014 recipient of the Good Egg Award is John Crowley.

 

The award is presented annually by the Petaluma Downtown Association to a community member whose efforts have helped preserve and contribute to the promotion of the city of Petaluma and its history. The Good Egg program’s goal is to encourage citizens to become advocates for their city and act as ambassadors and the Good Egg should be a role model in this way.

 

Nominated by Lyndi Brown, John is, in her words, “the Pied Piper of Petaluma cultural and social riches.” In 2001, he had an idea for a community-building event. Originally known as the Pub Crawl but quickly shortened to the Crawl, it became a roving quarterly event, exploring the city’s historic buildings, street and sometimes unknown spaces. Each Crawl visited several scheduled venues, including restaurants, galleries, taverns and shops. As the Crawl became well-known through word of mouth, the number of participants increased; visitors were introduced to the Petaluma charm we know so well. “It launched a discovery of back alley artist spaces,” Brown writes,” and some feel contributed to the present flourishing of the town’s art scene.” The Crawl lasted more than eight years before retiring because so many new activities were spawned in Petaluma.

 

Brown continues that Crowley, “still searching for a way to build and connect community, noticed the Moose Lodge was in disrepair, suffering attrition as members aged.” He saw the potential in preserving the building by refreshing its membership. He invited younger members to join and create their own interest nights and the club became the fastest growing service lodge in the country. It was also one of “the places to be” in Petaluma. The influx of new members, funds, talents and energy resulted in a repaired, remodeled and revitalized building and community club.

 

When the café at historic Foundry Wharf became available, Crowley eagerly stepped in and created Aqus Café, a community living room, a gathering spot for conversation, music, book readings, art exhibits and a wide variety of interest groups. The café,” Brown writes, “is the axle of the wheel for Foundry Wharf and a growing community of people who follow John’s example. “Talk to strangers. Then they become no longer strangers.”

 

Crowley is an excellent networker. His Petaluma Palooza is a hybrid of nonprofit showcases: equal parts business gathering, learning fair and fun. It offers local resources an opportunity to come together “to contribute, enrich and sustain the culture, commerce and creativity of our beloved Petaluma,” according to its Facebook page.

 

The café itself preserves one of the city’s first manufacturing sites, the Corliss Gas Engine Works, built in 1908. In 1990, Heritage Homes of Petaluma presented Foundry Wharf – of which Aqus is a focal point – with its Award of Great Merit for Historic Preservation.

 

“By promoting the spinning plates of Crawls, Moose Lodge and Aqus Café,” Brown concludes, “our Pied Piper of Petaluma is a worthy choice for Good Egg 2014.”

 

Join us at noon on April 19th for the Butter & Egg Days Opening Ceremonies and history week  at the Petaluma Historic Museum and Library to honor John Crowley as 2014 Good Egg.  For more information visit: petalumadowntown.com or call (707) 762 9348 


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Lagunitas puts the FUN in Fundraiser!
by Petaluma Downtown on 

We hope you'll be able to join us on April 14th at Lagunitas Taproom to help us raise some Moo-la for the parade!


Where:  Lagunitas Taproom & Beer Sanctuary, 1280 N. McDowell Blvd

When:  Monday April 14th, 5:30-8:30pm

What:  A BBQ chicken dinner will be catered by Lombardi's Barbeque & Deli and Petaluma Poultry's Rocky & Rosie.  live music from Randy & The Special Agents and The Mighty Groove.  Trivia, raffle with items donated from our fabulous local merchants, coloring for kids, beer, wine and FUN! 100% of our proceeds will go to keeping the Butter & Egg Days marching through downtown Petaluma!

Tickets:  $20 in advance at Brown Paper Tickets or at the Petaluma Visitor's Center, 210 Lakeville Street.  AFTER March 23rd, tickets are $25 and are first come first serve at the door.  Tickets are limited, there is no guarantee there will be any available at the door, so get yours now!  Children's tickets are $5 in advance or at the door.  Ticket admission includes entry, dinner, and a beer or glass of wine or soft drink.

Buttons:  This is the official launch of our Friends of the Parade 2014 buttons!  You can get a button at the event, or if you've already bought yours, make sure to wear it!  Button buyers/wearers the night of the event will be entered for a special surprise!

PS:  Make sure to mark your calendars for...

  • April 19th for the Butter & Egg Days Opening Ceremonies
  • April 26th for the 33rd Annual Butter & Egg Days Parade & Festival
  • April 27th for the Spring Antique Faire!

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Home Grown Petaluma
by Petaluma Downtown on 

We're thrilled to officially kick off the Butter & Egg Days season with the announcement of our 2014 theme.......

"Home Grown Petaluma: Celebrating all things hatched, incubated, planted, & raised in our Hometown"

The parade is scheduled for April 26th, 2014 and we're excited for another fabulous event.  This year our local Petaluma Poultry's Rocky® & Rosie® are presenting the parade events and we're thrilled to add them to our wonderful group of  "Home Grown" sponsors!

If you're interested in being a part of this much loved community event, the parade applications are now available to download on our website, just CLICK HERE.  The deadlines for getting your entry in the parade will be February 28th for the early bird deadline (earlier means less "scrambling" for us and a cheaper rate) and March 10th for the regular deadline.  Or if you want to be a vendor at the event, you can CLICK HERE.  Do note that there is a difference in form and price for vendors and non profits located IN Petaluma and those OUTSIDE Petaluma.  The local business application are for those with their business, restaurant or organization located in Petaluma.

Do you know an person that is an exemplary example of a "Good Egg" in Petaluma?  That is, a Good Egg in the sense of preserving and promoting Petaluma's history.  Then, you'll be pleased to know that our 2014 Good Egg Nomination forms are complete and ready to be downloaded, CLICK HERE.  Nominate away, but make sure to have your completed forms back to us by February 21st!

We'll be keeping you updated on everything for the parade, but if you'd like some more information or have any questions, feel free to contact us (Petaluma Downtown Association) at (707) 762-9348.

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Santa's Coming to Town!
by Petaluma Downtown on 

It's the most wonderful time of the year!  In his usual festive style, Santa Claus will be making his way to the River Plaza shopping center on November 30th via the tugboat "Petaluma".  His arrival will be met by 1000's of eager children, waiting to welcome him to town and start the holiday season.

Starting at 11am, River Plaza will be full of festive holiday entertainment.  And also delicious baked goods to raise funds for those affected by Hurricane Haiyan in the Philippines.  This bake sale was dreamt up and organized by two local children, Makoa & Alana, and 100% of the funds will be donated to UNICEF.

At Noon, Santa & Mrs. Claus will make their appearance on the Petaluma River and will proceed into the River Plaza.  Santa will be on hand for a couple hours to take pictures with all the children before he heads over to the Lanmart building at 29 Petaluma Blvd N. for some more photo opportunities. 

Santa will also be available for wish lists and pictures at the Lanmart building every Fri-Sun until the big day!  The specific dates and times can be found on our calendar.

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