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Regular Fees Deadline for Parade Entries
by Petaluma Downtown on 

If you missed the early bird deadline, you still have time to get in to the parade paying only the regular fees -

So don't delay any longer! After Friday, it will be difficult to save a space and you will be paying a higher fee. What are you waiting for? It's simple to apply, just fill out an application online or download a hard copy, or come into our offices located at 210 Lakeville Street.
You don't have to have all the details of your entry, but you do have to pay the fee and let us know you want a space. Just do it.

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Entry Deadlines Approaching
by Petaluma Downtown on 

The Butter & Egg Days Parade, taking place on April 28 is accepting applications for entries with an early-bird deadline of March 9 at 8am. After that time, prices go up.

Also, the entry deadline for a booth at the Antique Faire, taking place on April 29, is March 12.
Get those entries in!

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PDA Welcomes New Energy
by Petaluma Downtown on 

The PDA welcomes new staff member Lissa Ferreira as the Administrative, Communications & Event Coordinator. With her 25+ years of experience in non-profit work and event planning, we are excited to have her on board.

Also, we are thrilled to welcome Tim Saavedra from Umpqua Bank to our Board. Tim has served on the boards of Sunrise Rotary, Rebuilding Together and Mentor Me and has volunteered for PDA for several years.
Welcome Lissa and Tim!

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Happy New Year!
by Petaluma Downtown on 

Happy New Year from all of us at PDA and PVP! We hope your holidays were filled with joy.

Mark your calendars for our upcoming events - Butter & Egg Days Festivities - April 21 for Opening Ceremonies; April 28 for Parade; April 29 for Antique Fair.
Look out for the Good Egg Nomination Forms available online and in your local paper, coming soon.

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Merchant Holiday Open House
by Petaluma Downtown on 

Please join us this weekend for the Downtown Petaluma Holiday  Open House, Saturday December 2, 11-5pm.  The Downtown Association brings you free horse & wagon rides, face painting and balloon art and the Apple Tree Morris Dancers.  Take the stress out of shopping and enjoy a festive day in our Downtown. Lots of free activities for the kids, over 30 merchant Open Houses with treats, cider, hot chocolate and discounts galore.  Treat yourself to lunch at one of our many excellent cafes, bistros and restaurants all within walking distance.  Hope to see you there.

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Santa's River Boat Arrival & Small Busienss Saturday
by Petaluma Downtown on 

Santa's River Boat Arrival &

Small Business Saturday!

November 25th

When Santa arrives in Petaluma, he leaves his sleigh at home. Instead, he and Mrs. Claus make a uniquely Petaluma arrival. They sail up the Petaluma River on a tugboat and dock at River Plaza Shopping Center on E.Washington to the cheers of hundreds of excited children. Petaluma Pete will be master of ceremonies.

Families will enjoy live entertainment by the Pacific Empire Chorus while waiting for Santa and Mrs. Claus to arrive at noon. The Christmas couple are welcomed by costumed dancers from the Petaluma School of Ballet’s “Nutcracker.” Then Santa and Mrs. Claus make their way across the shopping center parking lot where they are available for family photos in their special tent. Be sure to bring your Christmas wish list!

Don’t let the fun stop there! Keep the festive mood flowing by making the short walk to historic downtown Petaluma for Shop Small special offers and activities.

Small Business Saturday

Small Business Saturday is a nation-wide movement brought to you by American Express.It encourages people to shop small and share the support with the local community merchants.

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Halloween Trick or Treat Trail
by Petaluma Downtown on 

Join over 60 participating Downtown merchants for a fun and safe community Halloween for the entire family and goodies for costumed kids under 12.  Prepare for a hautingly "ghould" time from 3 - 5:30pm on Monday October 31st as the scary, the cute, the ugly and the creepy descend on Downtown Petaluma. 


2017 Participating Merchants

Acorn Chiropractic Club
Acre Coffee
Alphabet Soup
Athletic Soles
Barber Cellars
Bici Bike
Cafe Zazzle
Central Animal Hospital
Copperfields Books Inc.
Dukes & Dolls
Flower Child Consignment
Fourth & Sea
Fruit in Motion
Gallery One
Heebe Jeebe
Hollingsworth Jewelry
Hotel Petaluma
J. Fermi
Kabuki Japanese Restraunt
Lions & Tigers & Hair
Louis Thomas
Mystic Theatre
Nicholes Fashion
Old Chicago
Petaluma Market
Petaluma Pie Co.
Petaluma Pet Company
Petaluma Wireless
Red Umbrella
Rex Hardware
Robindria Unsworth
Rosso Pizzeria
Sauced BBQ & Spirits
Seed Bank
Shree Indian Cuisine
Soft Shell
Sole Desire
Sonoma Coast Surf Shop
The New Yorker
The Petaluma Historical Library & Museum
The Shop
The Sweet Shop
Thistle Meats
Thrifty Hippy
Toy B. Ville
Truck & Barter Co.
Velvet Ice Collection
Vintage Bank Antiques
WORK Petaluma
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Sonoma County Home Brewers Competition
by Petaluma Downtown on 

Come to the 3rd Annual Sonoma County Home Brewers Competition and taste for yourself! Over 40 Home Brewers from across Sonoma County and beyond will come to regale you with their home brews. Ticket price includes unlimited beer tastings and " YOU BE THE JUDGE Voting Ticket" for you to taste and vote for your favorite home brew. Also included is Award winning Cheese and Chocolate tastings from many of our Sonoma County's finest. The top 5 most popular brews from public votes and top 5 from beer industry pro's votes will be submitted to our panel of guest judges who will crown a winner and that lucky winner will have the chance to brew their winning recipe at 101 North Brewing Company with brewmaster Joel Johnson and have it distributed across Sonoma County!

Fabulous Food Trucks with delicacies for sale include Rocky and Rosie Chicken, Fuel the Food Truck, The Bodega CA, Mai Thai Kitchen, and Brew. Live music from The Grain, Beer Games sponsored by North Bay Brewery Tours, tastings from Sonoma County Award winning cheese' and chocolate tastings paired with your beer tastings, beer swag from Ace Promotional Specialties , give-aways and demonstrations with Beer Belly Fermentation Supply and lots more shenanigans to be seen and experienced.
Step next door to Griffo Distillery for "special event day" cocktails too!

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Street Closures
by Petaluma Downtown on 

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Art & Garden Festival turns Sweet 16
by Petaluma Downtown on 

The Art & Garden festival, one of Petaluma's most loved events turns sweet sixteen this year and celebrating the SUMMER OF LOVE!  Join us from 11 am to 5 pm, on July 9th, 2017, for a fun filled day for all the family. Once again we'll host fine local crafters, artisans, gardeners, live music on two stages and an array of local wineries, breweries, restaurants & fine food purveyors will offer tastings.


This event is free to attend, but you have to purchase a Tasting Package in order to partake in all the great wine, craft beer, cocktails and food tasting.

Not the typical street fair, vendors are handpicked quality vendors with creative home and garden décor, jewelry, arts and more. With 145 booths of unusual, unique, handmade items this event has something for everyone’s taste and budget.

Experts will be on hand from The Petaluma Garden Club and Sonoma County Master Gardeners to answer gardening questions. Figure out how to grow vegetables in tricky Petaluma adobe soil and what makes a garden organic.

While the parents are eating and dancing, the kids can enjoy will the children’s corner, were the Casa Cheer Team will FREE hands-on arts and crafts, face painting, hair tinsel, bounce house, and sing-along’s with the Princesses of Hope, Love & Magic. Artful Arrangements will have a booth for parents and their children to bond with parallel play.

Bring your own washable chalk and have fun with your friends, your kids or just by yourself at the free Chalk Art competition, taking place from 11 a.m. to 4 p.m. You can enter anytime after 10:45 a.m. at the booth on the corner of “B” and Fourth streets. Adults and children of all ages and abilities can enter. Voting will end at 3pm and is by public choice; winners will be announced onstage at 4 p.m.’

Although gardeners and shoppers will have a lot to keep themselves busy, they will also be swirling fine wines from local wineries like Adobe Road, Karah Estate, Barber Cellars, Sonoma Portworks and Sonoma Coast Spirits. Local favorite brews from Lagunitas, 101 North Brewing and Dempsey’s will be poured and sampling culinary food delights from a wide variety of local restaurants. Premier Sponsors Rocky and Rosie Chicken will be serving delicious sweet and spicy chicken wings and bourbon blackened chicken skewers.

Be sure to bring your taste buds as you are in for a real treat,  Preferred Sonoma Caterers are serving a yummy Greek taco’s and their famous chocolate chip cookies. Fit for a King serving a delicious chicken arugula salad, Nick's Cove will be presenting their memorable prawn Louis, Sauced bringing their BBQ magic, Berts Deserts, Wine by the Slice and there is so much more!

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