July 27, 28, & 29 Petaluma Downtown Sidewalk Sale!
Amid the beautiful historic buildings, one of a kind stores, an incredible array of restaurants and cafes, guests can find incomparable bargains all while shopping local and supporting our local business owners!
Location: Fourth Street from B St to Western Ave and the A Street Parking Lot
A showcase of Petaluma's artistic and horticultural splendor, the 16th annual Art & Garden Festival returns for another day long celebration of music, food, wine, art and garden. As its name implies, the Art & Garden Festival honors the arts and horticulture produced in the Petaluma area with an array of local art, garden accessories, fine crafts and handmade jewelry, in addition to food & wine tasting.
Many local restaurants will be offering samples of their cuisine. Wineries and Creameries will offer food pairings of cheeses, breads, fruits and ideas for savoring food and wine. Live bands will be performing on stage all day, covering a variety of music styles, all guaranteed to have you dancing in the streets. Over 100 booths filled with beautiful arts and crafts, gardeners, farmers, community organizations and merchants.
Heads up! Petaluma Blvd S (Mountain View to H Street), H Street (Petaluma Blvd S to 2nd Street), Intersection of G & 2nd Street will have lane closures from 7-5pm from May to October. For more information call Public Works at 707-778-4556
The weeklong celebration of Petaluma’s history and heritage kicks off on Saturday, April 22 at noon at The Petaluma Historical Museum, 20 Fourth St. with the Opening Ceremony for the Butter & Egg Days and Petaluma History Week.
The Petaluma Downtown Association’s parade committee will introduce the recipient's of this year’s Good Egg Award, John Maher, aka “Petaluma Pete”. In keeping with the this year’s parades “Petaluma – City of Makers!” John was awarded this honor as “maker of music” for his contribution to his positive promotion of the city, and good works in advocating for music into schools. Mayor David glass will read his proclamation and announce the opening of History week.
The parade grand marshal this year is dedicated to one of Petaluma’s most famous “makers” Lagunitas Brewing Company.
The Butter & Days committee is honoring Lagunitas as a maker of community partnerships through their programs to non-profits and for making wonderful craft beer that delights fans throughout the world.
Both the Good Egg and grand marshal will ride in the Butter & Egg Days Parade which takes place Saturday, April 29th at noon in Downtown Petaluma. The parade is celebrating its 36th anniversary honoring Petaluma’s ingenious makers, innovative entrepreneurs, producers and inventors from our past and present. The “Maker” theme gives us the opportunity to honor our community of creative, curious people that make Petaluma shine!
With the 2017 parade theme “Petaluma – City of Makers,” the Butter & Egg Days committee has selected “maker of music” advocate John Maher as this year’s Good Egg. The Good Egg award is presented to a Petaluman who supports, preserves and contributes to the positive promotion of the city. Maher will be introduced at the Butter & Egg Days Opening Ceremonies at noon on April 22 at the Petaluma Historical Library & Museum and ride in the parade on April 29th.
Maher, who is better known to the community as sidewalk busker Petaluma Pete, is an evangelist for making music, especially in schools. For the past 10 years, the ubiquitous Petaluma Pete has spread his music-maker message by playing on most every street corner and downtown event, encouraging kids to participate by pushing down on the piano keys, many for the very first time in their lives.
As Veterans Day Parade organizer Steve Kemmerle said in his Good Egg nomination form, “If you had an event or opening, John was always there.”
As the former communications director for NAMM (International Music Products Association), Maher was exposed to the research demonstrating the extensive benefits of making – not just listening to – music. That prompted his inspiration to combine Petaluma tourism with making music, by seeding the town with sidewalk pianos as a way to attract visitors and give parents the opportunity to witness the positive impact that interaction with a musical instrument can have on their children. There are currently 13 pianos indoors and outside throughout town.
Maher’s making isn’t limited to making music; he is a multi-talented maker of videos, business strategies and social media content. Maher left the corporate marketing world and started his own agency when he moved to Petaluma in 2007, becoming a virtual one-man band of positive promotion for the community. Maher estimates that he has produced over 200 videos about Petaluma in addition to his work marketing local businesses and non-profits.
One of Petaluma’s most famous “makers,” Lagunitas Brewing Co., has been selected as the 2017 parade grand marshal. With the theme, “Petaluma – City of Makers,” the Butter & Days committee is honoring Lagunitas as a maker of community partnerships through their programs to non-profits. And Lagunitas also makes a beer – about 920,000 barrels of it – that is beloved by craft beer fans throughout the world.
“Early on we wanted to partner with communities,” says Karen Hamilton, Lagunitas’ director of communications for the past 12 years. The company didn’t have a lot of money but we did have beer. It’s part of our culture that if we can give back, we should give back. As we expand into other communities, every location will have a non-profit component.”
Lagunitas makes partnerships in the community through a variety of programs designed to support non-profits. On Monday and Tuesdays, Lagunitas’ tap rooms in every city in which they have a brewery are closed to the public but made available to non-profits for fundraising events.
Making their space available is just the beginning of Lagunitas’ generosity. In addition to providing staff at the fundraisers, they turn beer into cash by donating the proceeds from the evening’s beer sales back to the non-profit. The effect ripples into the community because the more funding, the better a non-profit can serve its constituents.
And if your organization can’t go Lagunitas, they will come to you, gladly providing in-kind donations such as kegs or auction packages for non-profit fundraisers and events at other venues.
To further support non-profits, Lagunitas initiated its Community Grant Program last year, offering grants of $1,000 to $5,000 to non-profits with a focus on animal welfare, the arts and music education. Unlike many organizations that tout their total giving, Lagunitas wants the non-profits, not them, to be the organization that is recognized for their good work.
Hamilton says though Lagunitas has grown to 800 employees, the company culture has never changed. “We’re honored to be recognized not just for making some darn good beer but also for the good things we’re able to do for one another and the community.”
Buy your 2017 Friends of The Parade button while you're there or if you already have your button, wear it and either way you'll receive a free raffle ticket! Your button will give you exclusive discounts at select, local downtown stores the week leading up to the Parade! Advanced tickets will be available for purchase now!
The purpose of CalFest is to assist members in achieving the goals of their events by providing opportunities for improvement through networking, education, and leadership development. One of the benefits of a CalFest membership is we get the opportunity to enter our materials into the CalFest Celebration Awards. Entries, for a possible 19 awards, are based on three budget classifications in categories ranging from Event Photos to Best Newspaper Ad, Best Promotional and Commemorative Posters, Media/Press Kit, TV Commercial or PSA and many more.
We are pleased to announce that the PDA took home 3 first place awards! One for the Art & Garden Festival Poster and two for Butter & Egg Days Parade including one for our annual pull out section in the Argus and one for our commemorative Friends of the Parade button! It seems the love for our hometown parade extends it reach even a state over!
If you would like to support the Butter & Egg Days Parade be sure to get your tickets for the Button Launch Fundraiser (tickets available soon) and like our Facebook page for updates on the preforming artists, who is on the menu, and what kind of raffle items have been donated! See you there!
Do you know a person who helps us all remember Petaluma’s heritage and how proud we should be of Petaluma and Petalumans contributions to our lives? The Butter & Egg Days Parade is looking for a Good Egg who has done just that. This award honors the people who work to promote Petaluma and keep Petaluma’s history alive for all of us. The Good Egg is introduced at Butter & Egg Days Opening Ceremonies which will be held this year on Saturday, April 22, at Noon at the Petaluma Historical Museum. The Good Egg will also ride in the Butter & Egg Days Parade, on Saturday, April 29. The Good Egg Award was revived 34 years ago by the Butter and Egg Days Committee (Petaluma Downtown Association) to recognize a legacy of positive promotion of Petaluma. The original creator was Bert Kerrigan, who worked from 1918 to 1926 as Chamber of Commerce Manager in the days when chickens ruled the Petaluma roost. Kerrigan established international recognition of our city as a center of agriculture and commerce. His promotions included National Egg Day celebrations, which inspired the creation of our current Butter & Egg Days. Kerrigan made the town famous by christening it “The World’s Egg Basket.” Good Egg Nomination Forms are available at online and at the Petaluma Downtown Association Office, 210 Lakeville St. (historic depot building). Or email email@example.com to have one emailed to you or call 762-9348 and we will mail it to you. Send a Good Egg Nomination Form or letter to: The Good Egg Award Committee, c/o Petaluma Downtown Association, 210 Lakeville Street, Petaluma, CA, 94952. You may fax it to 707-283-0528 or email to firstname.lastname@example.org. All applications must be received by Monday, February 27, 5 p.m.