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The Great Summer Sidewalk Sale
by Petaluma Downtown on 

Annual Petaluma Downtown Sidewalk.

Thursday July 21st, through Saturday July 23rd.

Find great bargains and support your local merchants at the Downtown Petaluma Sidewalk Sale, Thursday July 21st, through Saturday July 23rd.  

Join our merchants for three days of extreme savings and fabulous deals in our historic walk able downtown.  Petaluma Downtown boasts an array of interesting eclectic stores, great cafes, restaurants and spas, it's a fun way to find great deals so make a day of it.

This annual event has been a well loved favorite for over 35 years.  Shopping small and local is so important in keeping your downtown alive, participating locations will be all over Downtown Petaluma, including the Theater District, Petaluma Blvd, B Street, Fourth Street, Kentucky Street, Western Avenue and Washington Street.  

Downtown Petaluma offers convenient free parking with a two-hour limit.  If you need more time, we have two large parking structures with free parking for the day.  The first is the Keller Street Garage located across from Petaluma Market, the other is the Second Street Parking Garage, located on the corner of Second and C streets in the Theater District. For more information and a list of participating stores visit petalumadowntown.com or call (707) 762-9348.

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Art & Garden Festival this weekend
by Petaluma Downtown on 
Art and Garden Festival Showcases Petaluma creators

Dance, stroll, nibble and sip at the Petaluma Art & Garden Festival, the downtown street fair that’s become a summertime tradition for locals and out-of-towners alike.

With live music, 120 vendors and bountiful food and beverage options, the July 10 event is expected to draw thousands of people to the two-block area around Fourth and B streets.

The day of fun runs from 11 a.m. to 5 p.m., with free admission.

Since its start 15 years ago when a trio of downtown businesswomen brainstormed ways to attract people to their neighborhood, the festival has focused on all Petaluma has to offer.

“We just wanted to add one more thing that was kind of different to pull people in that direction,” said Amber Balshaw of Preferred Sonoma Caterers, who conceived the idea with fellow business owners Rose Zamudio of Tuscan Gardens and the late Linda Gonzalez of Gallery One.

Together with Samantha Freitas, then with the Petaluma Downtown Association, the women invited locals to showcase their talents – from artisans, gardeners and musicians to vintners and restaurateurs. Proceeds went to downtown beautification projects.

“We wanted this to be a Petaluma festival — upscale but a hometown festival,” Balshaw said.

A few thousand people showed up to stroll around that first year. Since then, the festival has grown three-fold, last year attracting between 12,000 and 14,000 visitors.

The emphasis on local food, art, gardening, and music remains the same.

“We’ve always kept the original flavor and the original layout. We’ve retained it that way,” said Marie McCusker, executive director of the Petaluma Downtown Association. The organization has been producing the festival since its third year.

The historic district is an attractive venue in itself, McCusker said.

“The location sells itself. (The festival) brings people to Petaluma, it brings people to shop and it puts people in Petaluma hotels,” she said.

Visitors drawn to the gardening element can still find native plants, flowers and succulents to purchase, gardening pros to answer questions and share advice and original garden art and décor to display at home.

The juried showcase of art, jewelry and garden crafts features almost entirely handcrafted items or sustainable products.

Balshaw, who has participated from the start, speaks to the quality and variety of vendor goods.

“I can’t tell you how much I’ve bought over the years,” she said with a laugh.

Visitors to this year’s festival can enjoy fine wine, craft beer and everything from ice cream to pizza to Peruvian food. Balshaw will offer chicken bánh mí Vietnamese sandwiches and her signature chocolate chip cookies, a constant since the inaugural festival.

Two stages will keep a steady beat for dancing in the streets, with Petaluma-area bands performing a wide range of musical styles.

Kevin Durkin & Friends performs jazz and blues at 11 a.m.

Foxes in the Henhouse brings the sounds of Americana, folk, country, gospel, bluegrass, jazz, pop and rock to the festival at noon.

Dance band Hot Grubb follows at 1:30 p.m., performing an eclectic mix with country rock and Texas blues.

Headliner band Soul Section with frontman Kevin Mulligan perform funk and soul from 3 to 5 p.m. The eight-piece band showcases the sounds of Stevie Wonder, the Rolling Stones, KC and the Sunshine Band and other pop and rock groups from the 1960s and 1970s.

With music in the background, members of the Petaluma Garden Club, Maser Gardeners of Sonoma County and the Sonoma County Orchid Society will be on hand to discuss all things garden- and landscape-related.

Among the festival highlights is the popular Chalk Art Competition, which is held at the corner of Fourth and B streets. The free contest offers divisions for children, novices and professional artists.

Participants can call ahead to reserve a spot. Although space is limited, last-minute participants can show up with their chalk and supplies to join the competition for first-, second- and third-place prizes. The public will cast votes for the top honors.

Kids can find more fun at the Children’s Corner where jumpy houses, games and face painting are planned.

Artful Arrangements will provide coloring activities for families and the Petaluma Panthers national champion cheer team will perform and teach cheers.

Food, beer and wine stations will be located throughout the festival, with $25 tasting packages available. Among the newcomers this year is Angela Eddy of Wine By The Slice, offering wine-infused cakes and cupcakes.

Every year, a different flower or plant is chosen for the festival poster and commemorative wine and ale glasses. For this year’s anniversary, artist Lisa Krieshok designed a dazzling clematis, a queen of flowering vines.

The wide variety of vendors includes fine artists, photographers, jewelers, mosaic craftsmen and woodworkers. The Petaluma Quilt Guild will display members’ fabric artistry.

Cathe Holden of Petaluma’s Just Something I Made will feature vintage-inspired creations; Petaluma High School teacher and jewelry designer Bobbin Tobin brings Beads by Bobbin; Bloomfield Bees Honey will sell honey products, and Petaluma’s Maselli & Sons Hardware will showcase handcrafted sheet-metal artwork.

“They’re bringing things you don’t tend to find anywhere else,” McCusker said of the vendors.

For more information, call 762-9348 or visit petalumadowntown.com.

(Contact Dianne Reber Hart at argus@arguscourier.com)

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Help Our Pets! H.O.P.
by Petaluma Downtown on 


Enjoy a delightfully delicious afternoon of sweet deserts on Sunday April 17th form 1-4pm located at the Rooster Run Event Center at 2301 East Washington Street in Petaluma. A fun night for a good cause including a silent auction and raffle. All proceeds from this event goes to benefit the Petaluma Animal Service Foundation. Discounted tickets purchased in advanced cost $20.00 for adults and $10.00 for kids 12 and younger, ticket prices will increase at the door to $25.00. For more information contact Patti Kruse at apkruiser@comcast.net or Bert Smith at oreobunny@aol.com

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Butter & Egg Days Lagunitas Fundraiser
by Petaluma Downtown on 

On March 29th from 5:30-8:30, join us for a Butter & Egg Days Fundraiser & Button Launch at Lagunitas Tap Room & Beer Sanctuary. Enjoy a fun night of dinner, dessert, dancing and drinking! Lombardi's will be catering our delicious dinner.

Buy your 2016 Friends of The Parade button while you're there or if you already have your button, wear it and either way you'll receive a free raffle ticket!

There will be a raffle with great prizes from local businesses, and fun trivia! Our band will be announced shortly, but they'll be sure to get you up and dancing.

Advanced tickets can be purchased for $20 on Brown Paper Tickets and at the Petaluma Visitor Center at 210 Lakeville Street, 7 days a week from 10am-4pm. Advance ticket sales online and at the Visitor Center will end on March 28 at 9am. After that it's $25 at the door, first come first serve. There are a limited number of tickets available, so make sure to buy yours in advance!

Find out more about the 2016 Butter & Egg Days Parade & Festival online at: http://www.petalumadowntown.com/butter-and-egg-days-parade.html. Or give us a call at (707) 763-0344.

All proceeds will benefit the Butter & Egg Days Parade, a production of The Petaluma Downtown Association, a non profit organization. We need the community's support to continue to bring the Parade to the streets of Downtown Petaluma, so please, buy a button, have a beer and help keep us Marching!

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Parade Apps are Ready!
by Petaluma Downtown on 

The 2016 parade theme is ALL ABOARD! NEXT STOP PETALUMA! Celebrating our rich railway history and tracks to the future with the arrival of the SMART train in 2016!   Petaluma's Butter & Egg Days Parade celebrates all things Petaluma, the history and the stories we love to tell. This year the Parade will celebrate the arrival of the SMART Train in 2016, sharing stories of the impact the railway had in shaping our hometown's historic past and making it the place it is today. And looking toward the future, what the revival of a passenger train will mean to our hometown's businesses, residents, schools, and non-profits.
  • Early bird entries must be received by Monday, February 22nd at 5pm.
  • Regular entries must be received by Monday, February 29th by 8am.
  • Late entries, as space provides, will be accepted from February 29th after 8am until March 7th at 5pm.
To sign up to be in the parade, be a food vendor, get a non-profit booth, or other vendor booth, just download the appropriate application.

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Good Egg Nominations Now Available!
by Petaluma Downtown on 

Time To Honor Someone Who Teaches Us Our History:
“Good Egg” Award Nominations Due February 23rd

Do you know a person who helps us all remember Petaluma’s heritage and how proud we should be of Petaluma and Petalumans’ contributions to our lives? The Butter & Egg Days Parade is looking for a Good Egg who has done just that.

This award was started 35 years ago to honor the people who work to promote Petaluma and keep Petaluma’s history alive for all of us. The Good Egg is introduced at Butter & Egg Days Opening Ceremonies which will be held this year on Saturday, April 16, at Noon at the Petaluma Historical Museum. The Good Egg will also ride in the Butter & Egg Days Parade, on Saturday, April 23.

The Good Egg Award is presented annually to a Petaluma citizen whose ‘egg-ceptional’ effort over time has helped preserve and contribute to the positive promotion of the city of Petaluma, its history and its people. The Good Egg Award is an honor created by The Butter and Egg Days Committee to recognize a legacy of positive promotion begun by booster Bert Kerrigan. Kerrigan worked from 1918 to 1926 to establish international recognition of Petaluma as a center of commerce and agriculture. Mr. Kerrigan’s promotion of Petaluma included the famous National Egg Days celebrations, which inspired the creation of the Butter and Egg Days event. Kerrigan brought Petaluma fame with the phrase “The World’s Egg Basket.”

To nominate a “Good Egg”, send a nomination form or letter to: The Good Egg Award Committee, c/o Petaluma Downtown Association, 210 Lakeville Street, Petaluma, CA, 94952. All applications must be
received by Wednesday, February 23 at 5 p.m.

Your letter should identify how your prospective Good Egg has helped to promote Petaluma and its history within the community and beyond. They may have done this by working to preserve Petaluma history, promoting Petaluma’s distinctive resources, or helping others to remember and honor historic Petalumans or Petaluma achievements. This needs to be someone who has contributed to the preservation or promotion of Petaluma’s history.

You can download a nomination form by clicking here. To have a nomination form mailed to you, call the Butter & Egg Days Parade office at 763-0344. You can also pick up Good Egg Nomination Forms at the Petaluma Downtown Association/Visitors Program Office and the Chamber of Commerce.

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For the Love of Petaluma
by Petaluma Downtown on 
Family fun for the month of February in Downtown Petaluma.
Join for a month long scavenger hunt, grand prize a 2 night trip to Lake Tahoe, with dinner, Kayaking and golf, lots of other prizes for runners up.

Here's how it works:
  • Visit participating shops and find the picture of the two elephants and have your passport stamped


On February 28th at 2pm join us at Copperfields for the grand prize drawing, we will have cookies and lemonade. Don't worry if you couldn't find them all, you are still invited to the party and eligible to win prizes donated by local merchants!

During this event participating shops will have donation jars out collecting money for
Mentor Me Petaluma and Petaluma Hospice. Find a heart, make a donation, and share the love with the community.
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4th Into the Night
by Petaluma Downtown on 

On the first three Thursdays of December, the Downtown 4th Street Shopping District presents their inaugural “4th into the Night.” Join in for a festive evening of shopping and holiday cheer until 8pm. Each Thursday, they will feature a different theme including Charity Night, Ladies Night, and Men’s Night. Merchants participating in “4th into the Night” include Free Range - Provisions & Eats, Nan Winters, Sonoma Coast Surf Shop , Knitterly, and Brian's Comics. Check our website under "Holiday Happenings" for more information, and rediscover 4th Street nested between Kentucky and B Street.


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Small Business Saturday
by Petaluma Downtown on 



We are proud supporters of Small Business Saturday®, a day dedicated to celebrating small local businesses.

We all have our favorite small businesses that we love to go to. Maybe it’s the sandwich place with the best chicken parmigiana, the cafe where they know exactly how you take your coffee, or your local yoga studio or independent bookstore.


Here’s what you can do to support these businesses:

  • GO OUT AND SHOP: make sure to support the businesses in your neighborhood on Nov 28.
  • SHARE YOUR SUPPORT: Show your love for your favorite small businesses on social networks using #ShopSmall to get friends and family to participate.
  • JOIN IN: visit ShopSmall.com to get more ideas on what you can do for the day.

 

Let’s all join together  this Nov 28 and Shop Small® to make a positive impact on our community.


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Hwy 101 Petaluma Blvd S. CLOSURE!
by Petaluma Downtown on 

Petaluma, Sonoma County – On Sunday, September 27, Caltrans will close Petaluma Boulevard South under U.S. Route 101 for 24 hours in order to complete demolition of the former southbound bridge. This work is taking place in one 24-hour period to avoid several nights of road closures. Residents may notice increased noise from equipment and mandatory backup alarms.

 

  • Petaluma Boulevard South under U.S. Route 101 will close Sunday morning, September 27, at 5 a.m. and reopen on Monday morning, September 28, at 5 a.m.
    • Demolition will be complete by midnight on September 27. The remaining time will be spent in cleanup prior to reopening Petaluma Boulevard South.
    • Detour for the Kastania area, Petaluma Boulevard South Park & Ride Lot, and businesses southeast of the closure: Northbound U.S. Route 101 traffic that usually exits at Petaluma Boulevard South will be detoured to the next exit at State Route 116/Lakeville Highway, cross under the freeway, take the southbound U.S. Route 101 on-ramp, and continue to the Petaluma Boulevard South off-ramp. Note: the Petaluma Boulevard South off-ramp will reopen prior to the closure of Petaluma Boulevard South.
    • Detour for Quarry Heights and destinations west or southwest of the closure: Exit at State Route 116 in Petaluma, go west on Lakeville Street, left on East D Street, left on Petaluma Boulevard South, and continue to your destination.

 

If this work is cancelled due to weather conditions, it will be rescheduled. Please drive cautiously through the construction zone, leave a safe traveling distance between your vehicle and the vehicle ahead of you, and Slow for the Cone Zone. The California Highway Patrol will be on site during closures.

 

For more information about this Caltrans construction project, visit the website at http://www.dot.ca.gov/dist4/101petalumablvd.

 


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