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Petaluma's Newest Good Egg
by Petaluma Downtown on 

The 2014 recipient of the Good Egg Award is John Crowley.


The award is presented annually by the Petaluma Downtown Association to a community member whose efforts have helped preserve and contribute to the promotion of the city of Petaluma and its history. The Good Egg program’s goal is to encourage citizens to become advocates for their city and act as ambassadors and the Good Egg should be a role model in this way.


Nominated by Lyndi Brown, John is, in her words, “the Pied Piper of Petaluma cultural and social riches.” In 2001, he had an idea for a community-building event. Originally known as the Pub Crawl but quickly shortened to the Crawl, it became a roving quarterly event, exploring the city’s historic buildings, street and sometimes unknown spaces. Each Crawl visited several scheduled venues, including restaurants, galleries, taverns and shops. As the Crawl became well-known through word of mouth, the number of participants increased; visitors were introduced to the Petaluma charm we know so well. “It launched a discovery of back alley artist spaces,” Brown writes,” and some feel contributed to the present flourishing of the town’s art scene.” The Crawl lasted more than eight years before retiring because so many new activities were spawned in Petaluma.


Brown continues that Crowley, “still searching for a way to build and connect community, noticed the Moose Lodge was in disrepair, suffering attrition as members aged.” He saw the potential in preserving the building by refreshing its membership. He invited younger members to join and create their own interest nights and the club became the fastest growing service lodge in the country. It was also one of “the places to be” in Petaluma. The influx of new members, funds, talents and energy resulted in a repaired, remodeled and revitalized building and community club.


When the café at historic Foundry Wharf became available, Crowley eagerly stepped in and created Aqus Café, a community living room, a gathering spot for conversation, music, book readings, art exhibits and a wide variety of interest groups. The café,” Brown writes, “is the axle of the wheel for Foundry Wharf and a growing community of people who follow John’s example. “Talk to strangers. Then they become no longer strangers.”


Crowley is an excellent networker. His Petaluma Palooza is a hybrid of nonprofit showcases: equal parts business gathering, learning fair and fun. It offers local resources an opportunity to come together “to contribute, enrich and sustain the culture, commerce and creativity of our beloved Petaluma,” according to its Facebook page.


The café itself preserves one of the city’s first manufacturing sites, the Corliss Gas Engine Works, built in 1908. In 1990, Heritage Homes of Petaluma presented Foundry Wharf – of which Aqus is a focal point – with its Award of Great Merit for Historic Preservation.


“By promoting the spinning plates of Crawls, Moose Lodge and Aqus Café,” Brown concludes, “our Pied Piper of Petaluma is a worthy choice for Good Egg 2014.”


Join us at noon on April 19th for the Butter & Egg Days Opening Ceremonies and history week  at the Petaluma Historic Museum and Library to honor John Crowley as 2014 Good Egg.  For more information visit: or call (707) 762 9348 

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Lagunitas puts the FUN in Fundraiser!
by Petaluma Downtown on 

We hope you'll be able to join us on April 14th at Lagunitas Taproom to help us raise some Moo-la for the parade!

Where:  Lagunitas Taproom & Beer Sanctuary, 1280 N. McDowell Blvd

When:  Monday April 14th, 5:30-8:30pm

What:  A BBQ chicken dinner will be catered by Lombardi's Barbeque & Deli and Petaluma Poultry's Rocky & Rosie.  live music from Randy & The Special Agents and The Mighty Groove.  Trivia, raffle with items donated from our fabulous local merchants, coloring for kids, beer, wine and FUN! 100% of our proceeds will go to keeping the Butter & Egg Days marching through downtown Petaluma!

Tickets:  $20 in advance at Brown Paper Tickets or at the Petaluma Visitor's Center, 210 Lakeville Street.  AFTER March 23rd, tickets are $25 and are first come first serve at the door.  Tickets are limited, there is no guarantee there will be any available at the door, so get yours now!  Children's tickets are $5 in advance or at the door.  Ticket admission includes entry, dinner, and a beer or glass of wine or soft drink.

Buttons:  This is the official launch of our Friends of the Parade 2014 buttons!  You can get a button at the event, or if you've already bought yours, make sure to wear it!  Button buyers/wearers the night of the event will be entered for a special surprise!

PS:  Make sure to mark your calendars for...

  • April 19th for the Butter & Egg Days Opening Ceremonies
  • April 26th for the 33rd Annual Butter & Egg Days Parade & Festival
  • April 27th for the Spring Antique Faire!

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Home Grown Petaluma
by Petaluma Downtown on 

We're thrilled to officially kick off the Butter & Egg Days season with the announcement of our 2014 theme.......

"Home Grown Petaluma: Celebrating all things hatched, incubated, planted, & raised in our Hometown"

The parade is scheduled for April 26th, 2014 and we're excited for another fabulous event.  This year our local Petaluma Poultry's Rocky® & Rosie® are presenting the parade events and we're thrilled to add them to our wonderful group of  "Home Grown" sponsors!

If you're interested in being a part of this much loved community event, the parade applications are now available to download on our website, just CLICK HERE.  The deadlines for getting your entry in the parade will be February 28th for the early bird deadline (earlier means less "scrambling" for us and a cheaper rate) and March 10th for the regular deadline.  Or if you want to be a vendor at the event, you can CLICK HERE.  Do note that there is a difference in form and price for vendors and non profits located IN Petaluma and those OUTSIDE Petaluma.  The local business application are for those with their business, restaurant or organization located in Petaluma.

Do you know an person that is an exemplary example of a "Good Egg" in Petaluma?  That is, a Good Egg in the sense of preserving and promoting Petaluma's history.  Then, you'll be pleased to know that our 2014 Good Egg Nomination forms are complete and ready to be downloaded, CLICK HERE.  Nominate away, but make sure to have your completed forms back to us by February 21st!

We'll be keeping you updated on everything for the parade, but if you'd like some more information or have any questions, feel free to contact us (Petaluma Downtown Association) at (707) 762-9348.

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Santa's Coming to Town!
by Petaluma Downtown on 

It's the most wonderful time of the year!  In his usual festive style, Santa Claus will be making his way to the River Plaza shopping center on November 30th via the tugboat "Petaluma".  His arrival will be met by 1000's of eager children, waiting to welcome him to town and start the holiday season.

Starting at 11am, River Plaza will be full of festive holiday entertainment.  And also delicious baked goods to raise funds for those affected by Hurricane Haiyan in the Philippines.  This bake sale was dreamt up and organized by two local children, Makoa & Alana, and 100% of the funds will be donated to UNICEF.

At Noon, Santa & Mrs. Claus will make their appearance on the Petaluma River and will proceed into the River Plaza.  Santa will be on hand for a couple hours to take pictures with all the children before he heads over to the Lanmart building at 29 Petaluma Blvd N. for some more photo opportunities. 

Santa will also be available for wish lists and pictures at the Lanmart building every Fri-Sun until the big day!  The specific dates and times can be found on our calendar.

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Shop Small, Shop Local
by Petaluma Downtown on 

Small Business Saturday® is coming up on November 30th!

Between Black Friday and Cyber Monday is another day, one dedicated to the businesses that boost the economy and invigorate neighborhoods across the country.

It’s Small Business Saturday, and this year, it’s happening on
November 30th. Shop Small this November 30th, and let’s make this the biggest day of the year for small business.

To learn more, visit

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Pumpkins & Scarecrows take over Downtown
by Petaluma Downtown on 

Harvest Days was imagined as a way to bring all the pumpkins & harvest bounty in our local farms to Downtown.  And we are thrilled to announce the fun events taking place this weekend, Oct 11-13! 

Scarecrows have joined us  in various businesses across Downtown, they've hit the town leaving behind their cornfields and farmland.  Hence, Scarecrow on the Town, which is a fun and creative homage to the harvest season and Petaluma's agricultural roots.  You can download a map with their locations or just mosey around Downtown and try to spot all 18 yourself!

For the 2nd year in row, i Leoni is hosting their Cupcake Bake-off and Sale on Saturday, Oct. 12.  All ages are invited to bake their best cupcake creation and bring it down for judging on Saturday at 11am sharp.  After prizes are awarded and judging done, cupcakes will go on sale and all proceeds will be donated to COTS.   Petaluma Market will be offering a variety of local cheeses for tasting on Saturday and free pumpkin carving for all ages on Sunday.  Petaluma Pie will be having a guess the weight of the pie contest and blind pumpkin vs. sweet potatoe pie tastings.  And many others will offer deals, discounts and activities.  Visit the Harvest Days webpage for a complete listing of events & details.

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Antiques Usher in Fall
by Petaluma Downtown on 

Fall in Downtown Petaluma is marked by the appearance of our annual Fall Antique Faire.  Coming up on September 29th, this one day faire is an antique lover's paradise.  We play host to over 180 antique & collectible dealers that venture to our little Petaluma from far and wide.  Wares are too numerous to list here, but suffice to say that there is something for everyone. 

Picture courtesy of Maltese Kat, aka Katie Somera.

Picture courtesy of Maltese Kat, aka Katie Somera.

Picture courtesy of Maltese Kat, aka Katie Somera.

Picture courtesy of Maltese Kat, aka Katie Somera.

We hope to see you in Downtown, visit us online for more information. 

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The Hunt is On!
by Petaluma Downtown on 

The 5th running of the Great Petaluma Treasure Hunt is here! 

Join us on August 17th for an amazing adventure. Presented jointly with the Petaluma Downtown Association, this information-based scavenger hunt takes place on foot around the streets of Downtown Petaluma, and is a benefit for the Butter & Egg Days Parade.

Your Mission: Assemble a team of family and friends and use your collective brain power to solve a series of clues. Each of the puzzles takes teams to parks, around landmarks, and inside local businesses to uncover each answer. We provide a custom map and sets of fun and challenging clues - you bring a team of crack puzzle solvers, your wits, a spirit of adventure and your best pair of walking shoes.

Tickets can be purchased online until the 15th,, or you can buy them the day of the event starting at 1pm in Theatre Square, 151 Petaluma Blvd S.

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Give Back to Our Military Forces
by Petaluma Downtown on 

On September 14th there will be a nationwide movement to give back to our military forces and their families.  Freedom Day USA is an opportunity for businesses and individuals alike to show their appreciation and support to veterans and active military and their immediate families.  "A Day of Free" is the idea, free goods and services will be offered by participating businesses and we urge our entire business community to become a part of it.  It's simple to sign up, simply visit and click on the link.  Your business will be listed on their website and you'll be able to take advantage of some free marketing.  More importantly though, you'll be providing a token of appreciation, whether it's a free ice cream or free dental work, to show our fellow men & women in uniform and their families that you appreciate everything they sacrafice for us.

If you're not a business owner, you can still help, visit them online and make a donation or purchase a Bravelet to help support Freedom Day USA.  Or spread the word to businesses  and let all of our Military know about the great "Thank You" acknowledgements being made in their honor.

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The Petaluma Music Festival Returns!
by Petaluma Downtown on 

Xavier Rudd Headlines

6th Annual Petaluma Music Festival


This marks the sixth year for what has become one of the most highly regarded events on the west coast summer music festival circuit. The Petaluma Music Festival takes place on Saturday, August 3rd, 2013, at the Sonoma-Marin Fairgrounds & Event Center in Petaluma.


With past festival performances by national acts like Trombone Shorty, The Devil Makes Three, Jackie Greene, ALO, The Mother Hips, and Nicki Bluhm, festival goers are always treated to a family-friendly event with a unique variety of  indie-band music for people of all ages.


This year is no exception. Performing at the 2013 Petaluma Music Festival are Australian singer-songwriter and multi-instrumentalist Xavier Rudd, the funk and groove of The Pimps of Joytime, the soulful folk of Sean Hayes, the bluesy rock and roll of The Stone Foxes, the rowdy bluegrass string band The Brothers Comatose, the tribal hip hop and native-based folk of Nahko and Medicine for the People, and the alternative rock of Stroke 9.  Joining these national headliners are Bay Area favorites The Easy Leaves, David Luning, The Incubators, Dgiin, Victoria George, The Grain, and Soup Sandwich.


Rounding out the day are: the Wine & Food Tasting Pavilion presented by Whole Foods (24 of Sonoma County’s best wineries and food purveyors), a silent auction, a celebrity autographed guitar raffle, a kids area, free drinking water, and a variety of specialty food, craft, and merchandise vendors.  The presenting community partner is the Lagunitas Brewing Company.


The Petaluma Music Festival is a 501(c)3 non-profit organization dedicated to “keeping music in the schools.”  All festival proceeds benefit the music education programs in all Petaluma area public schools. In the last four years, the Petaluma Music Festival has donated over $75,000 to keeping music in the schools, and we are looking to increase that number in 2013.


Tickets are $30 General Admission, $75 VIP Premium (includes shaded reserved seating with complimentary wine, beer, and light appetizers), and children 12 and under are free with a paying adult. Ticket prices increase $5 on the day of festival. Students 13-17 can purchase $15 tickets at the door.  Tickets are available for purchase online at and are available in person at McNear's Restaurant in Petaluma, the Lagunitas TapRoom & Beer Sanctuary in Petaluma, People’s Music in Sebastopol, and the Last Record Store in Santa Rosa.  Gates open and music begins at 12:00 PM, wine & food tasting is from 2:00 PM to 6:00 PM, and the festival ends at 8:45 PM.  The festival location is the Sonoma-Marin Fairgrounds, 175 Fairgrounds Drive, Petaluma, CA 94952.


For more information about the Petaluma Music Festival please visit our website:

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