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4th Into the Night
by Petaluma Downtown on 

On the first three Thursdays of December, the Downtown 4th Street Shopping District presents their inaugural “4th into the Night.” Join in for a festive evening of shopping and holiday cheer until 8pm. Each Thursday, they will feature a different theme including Charity Night, Ladies Night, and Men’s Night. Merchants participating in “4th into the Night” include Free Range - Provisions & Eats, Nan Winters, Sonoma Coast Surf Shop , Knitterly, and Brian's Comics. Check our website under "Holiday Happenings" for more information, and rediscover 4th Street nested between Kentucky and B Street.

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Small Business Saturday
by Petaluma Downtown on 

We are proud supporters of Small Business Saturday®, a day dedicated to celebrating small local businesses.

We all have our favorite small businesses that we love to go to. Maybe it’s the sandwich place with the best chicken parmigiana, the cafe where they know exactly how you take your coffee, or your local yoga studio or independent bookstore.

Here’s what you can do to support these businesses:

  • GO OUT AND SHOP: make sure to support the businesses in your neighborhood on Nov 28.
  • SHARE YOUR SUPPORT: Show your love for your favorite small businesses on social networks using #ShopSmall to get friends and family to participate.
  • JOIN IN: visit to get more ideas on what you can do for the day.


Let’s all join together  this Nov 28 and Shop Small® to make a positive impact on our community.

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Hwy 101 Petaluma Blvd S. CLOSURE!
by Petaluma Downtown on 

Petaluma, Sonoma County – On Sunday, September 27, Caltrans will close Petaluma Boulevard South under U.S. Route 101 for 24 hours in order to complete demolition of the former southbound bridge. This work is taking place in one 24-hour period to avoid several nights of road closures. Residents may notice increased noise from equipment and mandatory backup alarms.


  • Petaluma Boulevard South under U.S. Route 101 will close Sunday morning, September 27, at 5 a.m. and reopen on Monday morning, September 28, at 5 a.m.
    • Demolition will be complete by midnight on September 27. The remaining time will be spent in cleanup prior to reopening Petaluma Boulevard South.
    • Detour for the Kastania area, Petaluma Boulevard South Park & Ride Lot, and businesses southeast of the closure: Northbound U.S. Route 101 traffic that usually exits at Petaluma Boulevard South will be detoured to the next exit at State Route 116/Lakeville Highway, cross under the freeway, take the southbound U.S. Route 101 on-ramp, and continue to the Petaluma Boulevard South off-ramp. Note: the Petaluma Boulevard South off-ramp will reopen prior to the closure of Petaluma Boulevard South.
    • Detour for Quarry Heights and destinations west or southwest of the closure: Exit at State Route 116 in Petaluma, go west on Lakeville Street, left on East D Street, left on Petaluma Boulevard South, and continue to your destination.


If this work is cancelled due to weather conditions, it will be rescheduled. Please drive cautiously through the construction zone, leave a safe traveling distance between your vehicle and the vehicle ahead of you, and Slow for the Cone Zone. The California Highway Patrol will be on site during closures.


For more information about this Caltrans construction project, visit the website at


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Antique Lovers Converge in Downtown
by Petaluma Downtown on 

Downtown Petaluma’s historic charm, including its stern Victorian iron-fronts and grand neo-classical buildings, make it the perfect backdrop for the Petaluma Fall Antique Faire.  Spanning Fourth & Kentucky Streets between B and Washington Streets, this day long celebration of all things antique will take place on Sunday, September 27th, 2015, from 8am to 4pm. 


Now in its 29th year, the antique faire is a bi-annual to do with an April show that follows the Butter & Egg Days Parade and a September show that marks the beginning of fall.  Vintage and antique lovers of all persuasions are drawn to the eclectic variety of items available from over 160 dealers from across the US and beyond. You’ll find antique wares that range from flat out oddities to ephemera, jewelry, kitchen wares, linens, furniture, books, home décor, clothing, accessories, rugs and even fossils!  Whether you’re looking to make a grand investment or up-cycle some shabby chic decor, there is something for everyone’s budget.


Dubbed “The Bay Area’s Premier Antique Center”, the Historic Downtown offers a number of antique stores in walking distance of the Faire as well as mom & pop retail shopping, cozy cafes, award winning dining, live music and entertainment.  We invite you to come and experience the charm of downtown and peruse antiques in our beautiful waterfront setting.  Come between 6:30-11:30am and enjoy the Petaluma Mason’s superb pancake breakfast in their historic iron-front building’s grand ballroom.   


The Petaluma Downtown Association is a not for profit organization dedicated to the betterment of the Petaluma Historic Central Area.  Their mission is to promote and enhance downtown’s position as the city’s retail and commercial center.   The PDA accomplishes this through events that bring 50,000 plus people to downtown yearly and through marketing and promotion of the Downtown.


All proceeds benefit the Petaluma Downtown Association for future shows.  For more information, please visit online at, find Petaluma Downtown Association on Facebook, or give them a call at (707) 762-9348.

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Return of the Taste
by Petaluma Downtown on 

Taste of Petaluma returns Saturday August 22 from 11:30am to 4pm, and this year marks a decade of delighting taste buds to benefit Cinnabar Theater! Taste has grown every year, and its 10th anniversary event is no exception with over 50 locations to taste culinary tid-bits, wine, craft beer and 11 locations to listen to live music. Almost as exciting as the main event, is the precursory “Mini-Taste” that some lucky folks such as myself are invited to partake in with the Queen of Taste herself, Laura Sunday.

We began our culinary journey at a fairly new addition to downtown Petaluma, Bistro 100. Owner and head chef, Garrett Adair, sources everything that is served within a 100 miles of Petaluma, hence the name.  Garrett is a veteran of the culinary arts, having started in the restaurant industry at 15. For Taste, Chef Adair will be showcasing a wild mushroom truffle bruschetta. This is a not-to-be-missed item if you’re a mycophile; it combined the meaty maitake (also known as hen of the wood), black trumpet, crimini and black truffle with Sonoma Vella Dry Jack, herb aioli on grilled sourdough. It was pure mushroom heaven. We also enjoyed a Canvas Ranch strawberry salad on organic greens, with Pt. Reyes blue cheese, walnuts and Sonoma Port Works gewürztraminer vinegar. You’ll have to stop by their restaurant another day to taste that gem of summer bounty as it is not being served at Taste. 

Next stop on our journey was another new addition to downtown Petaluma, Sauced. Sauced is a Southern style BBQ joint, and when I say BBQ, I mean REAL BBQ. Like 18 hours in a smoker BBQ. Sauced was started by two cousins, Brenden and Barrett. Brendan grew up in the South and had an affinity for cooking BBQ and it wasn’t long before the cousins decided NorCal needed a good Southern BBQ joint. Our host Tony served us up an array of BBQ goodness; burnt ends, pulled pork sliders, ribs, sweet potato casserole, mac and cheese, baked beans, and four kinds of BBQ sauce cluttered the table around us. The mac was creamy, the sweet potato casserole was sweet, buttery and speckled with candied pecans, and the ribs were smoky and fall off the bone tender. Burnt ends are the flavorful meat from the point half of a smoked brisket, and they were drenched in their tin roof BBQ sauce, which is their mild Kansas style sauce. I enjoyed their Carolina style mustard & vinegar based BBQ sauce on my slider, which they call Georgia Gold. If you stop by during Taste, you’ll be served up a pulled pork slider, with your choice of their four BBQ sauces to dress it up.

After all that rich BBQ, we pretty much rolled off our chairs to head to our final destination, Sonoma Spice Queen (SSQ). Now, SSQ is not a restaurant, but they have a beautiful array of organic spices, rubs, salts, seasonings, teas and a few other local products (like a mouth watering lavender caramel with SSQ smoked salt!). The Queen herself, Wind McAllister, greeted us and led us into her shop where spiced iced coffee was waiting for us. It was warmly spiced with her Pumpkin Pie blend and cardamom. We were then regaled with Moroccan lentils & rice with fried onion, yogurt sauce and Zatar cucumber salad. Just the smell it wafting through the air was intoxicating. The dish utilized her Moroccan seasoning blend and her Zatar blend, it was exotic, rich and the seasoning was perfection.  Wind started blending spices as a home cooking enthusiast, she had trouble finding spice blends that were organic, authentic, and that were not laden with salt, sugar, or other fillers. During Taste, you’ll get a sample of the Moroccan Lentil dish & Zatar Cucumber salad, a Java spice pulled beef slider with pickled slaw, and spiced iced coffee.

If these three menu items didn’t already convince you that the Taste of Petaluma is THE place to be on August 22nd, then visit them online at to read through the other 47 menu items! You can purchase tickets in advance for $40, either on or at various locations in town, including the Visitor Center at 210 Lakeville St. Tickets include 10 tasting tickets, a map with sampling locations, and a menu with all the food and special events listed.  Then it’s up to you to map your course and choose which locations to sample, not an easy task with so many alluring options. It’s going to be a fabulous feast for the senses and I hope to see you there!

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Dig into summer at the Petaluma Art & Garden Festival
by Petaluma Downtown on 

The food wouldn't be as good if it wasn't paired up with from a local winery a craft beer or a cocktail from: Lagunitas, Fogline Vineyards, Sonoma Portworks, Heidrun Meatery, Henhouse Brewing, Petaluma Hills or Sonoma Coast Spirits. Golden State Cider will pour its Devoto Orchard Cider and Golden State Cider.

Presented by the Petaluma Downtown Association, the festival is known for focusing on the beauty of nature. The free popular family event draws people from all over the Bay Area to enjoy summer, stroll past charming booths, and dance to live music, while tasting the food and beverages only Petaluma has to offer.

Not the typical street fair. only the highest quality vendors with creative home and garden décor, jewelry, arts and more are highlighted. With 150 booths, the event has offers a wide variety of unique items some that could become family heirlooms.

Experts will be on hand from the Petaluma Garden Club and Sonoma County Master Gardeners to answer gardening questions. Figure out how to frown vegetables in tricky Petaluma adobe soil and about organic gardening.

Neufeld Farms will have a fresh array of fruit in its own farmers market and premiere sponsor Friedman's will display its quality plants available this year for purchase. See Wild Garden Farm's outdoor kitchen with edible flowers, herbs, and other plants.

The Petaluma Art & Garden Festival has long been known for its high quality of musical performers. Check out our site to see more info.

Petaluma is well known as a destination for its fine restaurants, breweries and wine tasting, drawing tourists and foodies from all over the world. The Petaluma Art & Garden Festival ignores traditional fair food. You won't find funnel cakes and corn dogs here. Instead savor some of the finest foods and beverages the town has to offer.

Food, beer, and wine tasting packages are $25, including a commemorative wine or beer glass, adorned with a blue trumpet flower. Individual glasses are $5, with tickets selling for $1.50 each. Each year the festival's artwork spotlights a different botanical element, making them a fun historic collectible.

The selection of tastes for the palate changes every year, adding to the experience Premiere sponsors Rocky and Rosie Chicken will be serving samples of their chicken from a food truck. Relish in grilled chicken breast sliders with porcini slather, garlic and olive oil, Little Sumpin' chili, poblano wings and devilish honey mustard wings.

Also new this year is Petaluma Creamery, with a sampling of recipes, using many of their locally made cheeses. Harvest (formally Fourchette) will share its fresh seasonal menus with seared yellow tail and watermelon salad; curry chicken on flatbread; and Asian pulled pork sliders with smoked Gouda and Asian pears.

Preferred Sonoma Caterers will be serving pesto chicken salad wrap with bruschetta, chocolate chip cookies and mango iced tea. Don't miss Sally Tomatoes scrumptious pulled pork sliders or the award-winning handmade chocolates and other delights from Bert's Desserts. Pongos will be providing their chicken satay with cucumber salad, Thai curry and iced tea. Taste artisan pizzas from Brixx. Brothers BBQ will serve paella and ribs. King Catering will shine with its grilled chicken arugula salad adorned toasted pecans, Gorgonzola cheese, sliced grapes in apricot vinaigrette, brownies and King's iced tea.

The food wouldn't be as good if it wasn't paired up with a fine wine from a local winery a craft beer or a cocktail from: Lagunitas, Fogline Vineyards, Sonoma Portworks, Heidrun Meadey, Henhouse Brewing, Petaluma Hills or Sonoma Coast Spirits. Golden State Cider will pour its Devoto Orchard Cider and Golden State Cider.

While Parents are eating and dancing, the kids can enjoy the children's corner, with hands-on arts and crafts, face painting, scavenger hunt, bounce houses and a corn-hole toss. The Petaluma Panthers Cheer Team will teach kids a cheer to preform on stage! The children can also make a paper airplane and fly them though our hula-hoop to win a prize. The Petaluma Wildlife Museum will bring some of their reptiles friends to meet the kids including a ball python, California Desert Tortoise, a bearded dragon and more.

Adults and children of all ages will want to compete in the chalk art competition sponsored by Aqus Community. The competition takes place from 11 a.m. to 4 p.m. Check in at 10:45 a.m. at the Aqus booth on the corner of "B" and Fourth Street. The chalk artwork occurs from 11 a.m., with voting at 3 p.m. and the winner announced at 4 p.m. Enter at


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Down Home Day – a Centennial Celebration
by Ty on 

Artful Arrangements is hosting “Down Home Day,” a free event for fun-loving pet owners and country people on May 31, 2015, from 10am-5:30pm, on the grounds of a 1915 Sonoma County homestead at 205 Orchard Lane, Penngrove. Featured attractions are:  1) Live music in Homestead Gardens: HotGrubb from 11am-2pm, and The Spyralites from 2:30-5:30pm, with a drop in by country singer Scott Gerber;   2) Children’s entertainment in Homestead Gardens: James K from 11am-1pm, and Los Guachis from 1:30pm-3:30pm;  3) Fun games at $1 each, such as the Egg Toss, Hugs & Kisses Booth, Best Hat Photo Contest, Homestead Coloring, The Quest, A Self-Guided Tour Map, Amazing Pet Photo, Cutest Baby Photo, How Many Are “In” There?, and How Much Do These Weigh?;   4) Fair Fare by Preferred Sonoma Caterers – a hardy Homesteader’s hot lunch ($10 adults, $7 kids);   5) Dedication of The Portal of Time, an Art Installation you can walk through.  Visit for more information.

     The “Portal of Time” is an Art Installation that will be unveiled at 10:30am. It’s a 12’ diameter wreath made of redwood branches from the property, standing tall on the Homestead Tour route, just after the History Kiosk, and it represents the passage of time – from the past, into the future. It is being dedicated as a reminder that “history” matters, because, when people remember the role homesteading played in the settlement of Sonoma County, it is easy to recognize that today’s decisions shape the future – so, when visitors walk through The Portal of Time, they emerge with a renewed understanding of the importance of making good decisions today for a better tomorrow.

     Artful Arrangements founder Diane H. Davis says the nonprofit organization is rooted in agriculture. She propagates the plants on site and has been a member of Sonoma County Farm Trials since 2007, and Sonoma County Farm Bureau since 2013. The Mission is to reach peoples’ hearts through living plant arrangements (verses cut flowers) that need ongoing care – a reminder that accepting respon-sibility has rewards. She also advocates for the future through affordable child-centered programs, as well as gifting to aligned nonprofits. “The children are our future, and the good, long-range decisions people make today determine how things will be,” says Diane. “Young families are struggling to find time to simply be with their children – before cell phones and other distractions grab their attention.”

     Down Home Day is a Centennial Celebration as the Homestead turns 100 years old, and the day is geared toward wholesome, old-fashioned fun. Eleven local merchants have donated wonderful prizes for the games. “There’s something for everyone in the family,” says Diane, “from coloring, to music, to food, mixed in with an appreciation of history, and an eye to the future. So gather the children and their grandparents, and the family dog, and come on down to Down Home Day, and be sure to wear a hat!”

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Hey Beer Lovers!
by Petaluma Downtown on 

1st Annual Sonoma County Home Brewers Competition is coming May 23rd! Come and taste home brews and vote for your favorites!

Home brewers from across the land will come to regale you with their brews, learn about home brewing, peruse beer merchandise, and vote for your favorite home brews. The 10 most popular brews will be submitted to our panel of guest judges who will crown a winner and that lucky winner will have the chance to brew their winning recipe at 101 North Brewing Company with brewmaster Joel Johnson and have it distributed across Sonoma County!

Only the best food trucks will be on hand offering their delectable bites. Partake in the beer games, grab a glass of your favorite beer, and groove to the music of the Dixie Giants. It's going to be a lot of fun and we hope to see you all there!

Visit us online for more information or call us at (707) 780-2939

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Do you know a Good Egg?
by Petaluma Downtown on 

With Butter & Egg Days nearing, its the time of year to start thinking about all those Good Eggs in town.  Every year we honor one especially Petaluma-minded Petaluman that works hard at keeping our traditions, heritage and history alive for future generations. If you know someone that fits that bill, we encourage you to complete a Good Egg Nomination Form and return it to us for consideration.

Just make sure you get the nomination in by the February 27th deadline!

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2015 Butter & Egg Days on April 25 Celebrates "Petaluma: Fertile Ground"
by Petaluma Downtown on 

The 2015 Butter & Egg Days Parade Theme is: “Petaluma: Fertile Ground” celebrating the wealth of resources -- nature, culture, talent, and community -- that make our hometown a rich, caring, and productive place to raise families, grow businesses and develop new ideas and programs.


The parade steps off at noon Saturday, April 25, and will march through the historic downtown, surrounded by a festival of fun and activities from 10 a.m. to 5 p.m.


Petaluma’s Butter & Egg Days Parade celebrates all things Petaluma, the history and the stories we love to tell. This year the Parade will celebrate Petaluma's remarkable fertile ground, sharing success stories of our culture, businesses, schools, legends and non profits past & present, that have helped us create a very special fertile environment and beautiful hometown.


The 2015 theme, "Petaluma: Fertile Ground" recognizes the importance of the amazing fertile environment in which we live.  A Fertile Ground where businesses to grow and prosper from the dairy and poultry industries, food and beverage processing, manufacturing, innovative products, information technology, schools, health & wellness, growing arts and entertainment all contributor to our high quality of life and to our community’s history.  “We are very excited about the opportunity to acknowledge the many special people, cultures, businesses, and organizations that have contributed to Petaluma’s growth and reputation as a city from the past continuing to the present day,” said McCusker.


This 34th annual parade will ask entrants to incorporate their idea of who or what represents the theme "Petaluma: Fertile Ground"  into their float design. “The Fertile Ground" theme gives businesses, organizations and individuals a lot of options for showing off their creativity in their design,” says McCusker.


Suggestions for interpreting and representing the theme "Fertile Ground" could include celebrating our: creative environment, culture, art, talent, music, festivals, remarkable local character/s businesses, inventions, products that are processed, produced or native to this area and organizations whose  good works you feel represents this year's theme. You could also depict a time in Petaluma's history that was particularly important to creating a Fertile environment for Petaluma to flourish and become the home town image today.  The city’s world-renowned dairy industry, poultry, agriculture, sports teams and our river/slough industry are just a few examples.


This year’s Butter & Egg Days event will again be presented by Petaluma Poultry’s Rocky & Rosie, the event’s premier sponsor. Bank of Marin is the presenting sponsor of the main Parade. Clover Stornetta Farms will return to lead the Clover Kids’ Parade, which precedes the main parade with a procession of preschoolers and primary grade youngsters and their families. Other sponsors are being signed up now, with a deadline of March 1 for major recognitions.


According to Marie McCusker, Executive Director of the Petaluma Downtown Association which produces the parade, the cost of putting on the parade is over $100,000. “We don’t receive any funding from the city so generating sponsorships is essential if this precious community event is to continue.” She asks that anyone interested in sponsorship and donation opportunities contact the PDA at 762-9348.


Parade applications with all deadlines will be available soon at, or by emailing to request an application be emailed to you as soon as they are available.


The early bird entry deadline for the lowest possible entry fees will be Monday, February 27th at 5 p.m.


Please note that the date of application does not guarantee entrance into the line-up. All entries received as of March 9 at 5 p.m. will be reviewed for entertainment value, variety of entrants, and creativity. The first 100 qualified entrants will be accepted.


The regular deadline is Monday, March 9 at 8 a.m. Entries will be accepted after that on a space-available basis only and will require a late fee. No applications will be accepted after 8 a.m. on Monday, March 16.


 [Editors Note: Fee structure is included at bottom of news release.]






Fee Structure


For all commercial businesses, financial institutions and advertising companies fees are

$300 if application is received complete by 5 p.m. Friday, February 27

$500 if application is received complete by 8 a.m. March 9

$650 if application is received after 8 a.m. on March 10


For non-commercial organizations and individuals fees are

$42 if application is received complete by February 27

$65 if application is received complete by 8 a.m. March 9

$100 if application is received after 8 a.m. on March 9
Non-commercial organizations and individuals, which promote commercial businesses, need to pay commercial fees.


School bands do not pay a fee if their application is received by February 27.

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