PDA Membership

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Our Mission

Welcome to the Petaluma Downtown Association! By joining our organization, you become part of a community of businesses, property owners, and individuals who are committed to maintaining the historic downtown as an active and dynamic retail center. It is only through the effort and commitment of people like you that our organization can accomplish its goals.

“The Petaluma Downtown Association collaborates with its members, the community, and the City to strengthen economic vitality and cultivate a vibrant, welcoming downtown. Through destination marketing and the Petaluma Visitors Program, it promotes tourism, supports hotel occupancy, and positions Petaluma as a must-visit destination in Sonoma County.”

Downtown Petaluma is a reflection of how a community sees itself and its future should be a vital concern for every citizen and businessperson in the community. A vibrant, prosperous, and attractive downtown will increase pride in the area and be a visible barometer of the wellbeing of the entire community.

The Petaluma Downtown Association is working to take care of Downtown's future, today, & tomorrow for:

MERCHANTS located in the Downtown who want to bring more customers into their stores, restaurants, businesses.
LONG-TIME RESIDENTS who remember how their hometown used to be.
PARENTS who want their children to grow up in a community with a strong sense of identity.
INDIVIDUALS who care about Petaluma's values and history.
BUSINESSPEOPLE in all areas of the community who benefit from increased economic growth and civic pride generated throughout the Downtown.
NEW RESIDENTS who are looking for a sense of community.

Click HERE to Become a Member!

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How the PDA Supports the Business Community

By joining your fellow downtown merchants as a member of the PDA, you invest into the vibrancy of downtown Petaluma and in return will enjoy the following benefits:

Have your voice heard at City Council thru the PDA’s collective strength

Contribute to shaping the future of downtown by joining a PDA committee

Elevate your company’s visibility through sponsorship of events

Receive access to our online membership directory

Qualify for reduced rates at PDA events and Advertising Co-Ops

Keep informed with e-newsletters and email alerts on vital issues

Share your news & special events by providing content for the monthly newsletter

Promote your business through e-mail blasts and our social media accounts

Utilize the benefits of the PDA website by linking your business page
Members are encouraged to maximize engagement and increase business's visibility in the community by using the following handles on your social media marketing: #visitpetaluma #petalumadowntown #cityofpetaluma #sonomacounty

Conduit to the City

Resolving issues with development and public works projects
Informing businesses of relevant City projects to facilitate design planning
Collection of PTID and BID funding

Conduit of Communication

Citywide Meetings, Visitors Bureau, Lodging Coalition, Property Owners, Bar Owners, Antique Dealers, Downtown Businesses
Graffiti control, paint and tag reporting, volunteers
Engages business community in important discussions regarding city issues
Property developers to ease disruptions
Manages the Tourism program for the City of Petaluma
Public relations and marketing the face to Petaluma

Administers the Business Improvement District (BID)

Provides extra security 7 nights a week and directs them to trouble spots
Provides marketing funds to promote various downtown events to attract shoppers
Provides for the purchase and installation of Christmas and other seasonal decorations, banners, painting of utility boxes, pedestals, murals etc
Coordinates with City for additional sidewalk and garage cleaning
Provides for other maintenance tasks to keep downtown beautiful
Markets merchant events and seasonal shopping - downtown destination ads

The BID is a Special Assessment District governed by a City Ordinance established in 2000 which is separate from the Petaluma Downtown Association Membership. For more on the BID please click here.

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$200 / year

Premium Membership

Includes Basic Membership Benefits PLUS:

8 e-blasts/a year to help promote specific specials, deals, and events (must submit 2 weeks in advance)
8 social media posts or reposts/year to promote your business via PDA social media platforms: Facebook/Instagram ~ 21k followers
Have your business listed as a "Featured Member" on the top of Member Directory pages
Discounted advertising opportunities (discount varies per promotion)
VIP passes to Butter & Egg Days Parade viewing area (must email us to confirm #)

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$125 / year

Basic Membership

Basic Membership Benefits:

Access to a wide variety of city partnerships & resources - BID (BID members only), City of Petaluma, Shop Petaluma, & Visit Petaluma

4 e-blasts/a year to help promote specific specials, deals, and events (must submit 2 weeks in advance)

4 social media posts or reposts/year to promote your business via PDA social media platforms: Facebook/Instagram ~ 21k followers

Ability to post unlimited calendar listings on our online PDA event calendar

Member Directory Listing on PDA website - PetalumaDowntown.com

Qualify for reduced booth space fees at PDA produced events (discount varies per event)

Access to PDA member inclusive newsletter

Receive regular business updates with the latest resources to help navigate and elevate your business

Invited to member only Facebook page

Have your voice heard at City Council thru PDA’s collective strength

Contribute to shaping the future of downtown by getting involved and join the PDA Board

Voting Ability at the Annual/General Meeting (BID Members Only)

PDA Member window decal

Highlighted as new or renewing member on PDA monthly newsletter

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$100 / year

Nonprofit Membership

Includes Basic Membership Benefits EXCEPT:

2 e-blasts/a year to help promote specific specials, deals, and events (must submit 2 weeks in advance)
2 social media posts or reposts/year to promote your business via PDA social media platforms: Facebook/Instagram ~ 21k followers